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What is a Brand Image? Guide to Creating a Trustworthy Brand

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Are you asking, “What is a brand image?” and wondering how to create one? Read this article to learn how to create a trustworthy brand.

We hear the word “brand” a lot. It’s one of those funny words that we think we understand until we try to explain it.

So what is a brand image and how does this tie into branding as a whole?

Most people describe a brand as a logo or company name but these things are only a part of what a brand really is (or should be).

Coke spends an average of $3.96 billion on branding each year, which tells us two things:

  1. Branding is more than a company name and logo
  2. Brading is extremely valuable to big businesses

This guide will explain exactly what brand image is and how to create your own for your business.

What is a Brand Image?

The best place to start is to stop thinking of a brand as a static image and instead think of it as a person. How do you create a holistic branding personality that will eventually meet your business’s needs?

The kind of personality your brand has depends on the following things.

Who your Audience is

brand image
Image Source: unsplash.com

There is a standard process for defining who your audience is that leads to everything else about your brand.

  1. What need does your product or service fill?
  2. Who has this need that you can fill?
  3. Where are they? Online and offline.
  4. How can you reach them?
  5. What else do you know about them?

Until you really understand who your ideal customers are it isn’t a good idea to start creating a brand identity. This is because every element of your brand is going to be based on who your customers are, what they need, and what makes their life easier.

The purpose of branding is to position your business as the answer to these things, so take the time to figure this out before you move forward.

Creating a Unique Value Proposition

Another thing to consider is what your unique value proposition is. Your unique value proposition is the thing that is unique about your business that sets you apart from all the rest.

Unique value is the main drawcard for your business and can be used as the basis of your whole brand image. You might be able to compete on price significantly more than your competitors or you might decide to go above and beyond with your customer service.

Deciding what makes you unique will help you put your best foot forward and narrow down your target audience.

Knowing your Purpose

It might sound obvious but knowing your purpose has a big impact on your branding. In today’s world, businesses are being pushed to show that they have a meaningful purpose that goes beyond their products.

When we think of Tesla we don’t just think of solar-powered cars, we think of evolving the human race by sending people to Mars (or at least trying to).

Your purpose doesn’t have to be saving the world, but it should be something more meaningful than making a profit. This will make life more satisfying for you and give your customers something real to connect with.

Think Ahead

Where you are at the start of your business journey hopefully won’t be where you are in five years.

It pays to come up with a plan of where you would like to be and make sure that it fits the initial branding you create. Re-branding is expensive and time-consuming, you can avoid doing that later by thinking ahead from the start.

Come up with a plan of how you are going to scale your business. Will you be offering new services after twelve months, or will your services shift into a different niche? Do you see your customers base shifting at some point?

Every successful business grows naturally, so put some thought into creating a brand identity that you won’t quickly outgrow.

Your Visual Assets

Something as simple as using the same color in your visual assets can increase your brand’s recognition by 80%. This is because our brains are hardwired to process visual information a lot faster than verbal information.

The way that you design your business’s visual assets will speak louder than words to your customers, often without them realizing it.

Choosing the design elements that best represent your message will help your brand identity to be consistent with your brand’s personality.

Let’s take a look at how and where these visual assets come into play.

Your Design Elements

brand image
Image Source: unsplash.com

Your choice of color, shapes, lines, and fonts will all make up your brand’s visual image. It’s a fact that these elements all have a different effect on the way people perceive a brand.

For example, the color red is often associated with urgency and passion. Cursive fonts usually express feminine qualities and horizontal lines can make us think of physical strength, so they are often used in designs targeting men.

Choosing the right designs gives you a leg up with your audience at first glance.

Your Website

Your website is your business’s online hub. Ideally, all roads should lead back to your website where a customer can opt into your deal.

If you’re using other platforms as spokes to drive traffic to your website it’s important to make sure that all of these places look and feel consistent with your branding.

Inconsistency can create trust issues and appear awkward for people. All of the channels you use should create a seamless experience for the user as they navigate from your Facebook to your website and other landing pages.

It’s a good idea to create website color schemes and apply these across all of your company’s branding.

Your Logo

Logos are important because you can place them anywhere and instantly bring your business to people’s minds without any other prompting.

A logo is the visual snapshot of everything that your brand means to people. While some of this will determine itself over time, use your design elements purposefully to reflect your company’s message.

Your Traditional Advertising

brand image
Image Source: unsplash.com

It’s easy to forget about traditional advertising when you’re a small business making the most of digital marketing. However traditional marketing methods such as personalized flyers, posters, packaging, and brochures should also all be consistent with your chosen brand design.

Keep in mind that it’s difficult and more expensive to change these designs after you’ve had them printed and placed in public. Leave the traditional advertising until after you’re one-hundred percent happy with your brand identity.

Your Tone of Voice

The tone of voice you use refers to the way your business says what it wants to say; and like every other part of your branding, it needs to be consistent.

Your tone of voice should resonate with your target audience. Are they conservative or alternative? Will they respond best to a technical and intellectual conversation or a funny and edgy one?

It’s important to outline your brand’s tone of voice in your style guide along with the visual elements of your branding.

Business Name

Your business name should match your brand’s tone of voice. It should also be clear and easy to remember.

Most of the time it’s good for a business name to represent what the business offers but often a business name will take on its own meaning as the brand developed its personality.

Think of Tesla, Telstra, Panadol, and Adobe. They are all simple and unusual names that represent hugely successful brand identities.

Your Tagline

A tagline is a one-sentence, inspiring summary of your business. The key to an effective tagline is keeping it simple, memorable, and summarizing your unique value. This can be a real challenge, the trick is not to overthink it.

Here are some examples:

MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.

Nike: Just Do It.

L’Oréal Paris: Because You’re Worth It.

All of these taglines create a positive feeling towards the brand, some of them even inspire action towards the brand.

Your Mission and Vision Statements

This is your opportunity to flesh out everything your brand stands for. It isn’t the most obvious piece of branding to your customers, but its value comes from keeping everybody in your business heading towards the same goal.

This keeps all of the small decisions for your company consistent over a long period of time, which means a lot for remaining true to the brand image you have created.

Your Customer Service

customer service
Image Source: unsplash.com

By now, when you think of a brand’s image you are probably starting to think of how you perceive a business based on how it looks. While this is true it isn’t the whole picture.

There are two crucial things to understand about creating a brand image:

  1. Your customers will ultimately decide what your image means to them
  2. Because of this, you need to be listening to them and evolving with them constantly

Brand image is a two-way street. You create a brand image and throw it out into the world where it becomes a living and evolving thing. What this means is that your brand will be defined as much by your customers as it is by your business.

If your customers have a negative experience with your business, all of the work you put into designing your visual image will start to represent something negative to your audience.

Your brand image is just as much about your reputation as it is about your products and service. This is why customer service is your life raft.

93% of customers say they will make repeat purchases from a business if they have a positive customer service experience.

Customer service is an opportunity to help smooth out problems that your customer is having with your business which means you can turn a negative situation into a positive one if you handle it properly.

Staff Morale and Creating a Positive Brand Identity

An often overlooked part of creating a brand identity is the way that your business handles its staff. Happy staff that are loyal and passionate about their workplace will be motivated to give the best service they can.

Your staff are stakeholders in your business and can have an equally important impact on your business as your customers. Often it is your staff that are handling the day to day details that keep your business running that define the way your customers view your brand.

Customer service is a perfect example of this. Often customer service is the only human interaction a customer has with a business which will help them decide how honest your company actually is.

This comes back to the way your brand is perceived being equally as important as how you have designed it.

The bottom line: look after your staff and they will look after your customers.

Looking for More Information About Branding?

Now that you have all the information you need to get started building your brand it’s important to keep improving all the time. Your brand will grow with your business so don’t let mistakes hold you back for too long.

Mistakes are only human and it’s often how you handle them that determines how they affect your business. A little bit of human error handled properly can even help your business seem more genuine and transparent.

Maybe you came here asking the question “what is a brand image?” and now you’re wondering what else you can do to boost your business?

Our blog is full of tips and information about marketing so make sure you check it out.

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Timeshare Cancellation Companies: Explicit Guide 2023

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If you wish to get rid of your timeshare contract, there are various ways to do so! You can terminate your agreement or sell your timeshare property to another buyer. There are a few resale timeshare companies only deal in resale sale purchases of timeshares!  

But hirings a timeshare exit company or resale timeshare company is not as easy as it seems. Various exit companies run scams behind your back which can hinder your timeshare cancellation process. This is why reviewing timeshare companies and hiring the right exit company is essential.  

For those who have been going through the timeshare cancellation process for the very first time, it’s difficult to spot the sign of a scam or forgery. But not anymore; our guide will take you through the best ways to terminate your contract with legit timeshare cancellation companies.   

Ways to Get Rid of an Unwanted Timeshare 

If you are amongst those who want to terminate their unwanted timeshare contract, there are two best ways to get rid of an unwanted timeshare! 

  • Timeshare Cancellation or Termination  

If you don’t have any financial liability in a timeshare, like a mortgage or a deed, you can cancel your timeshare contract within the cooling off or rescission period. If you cancel your timeshare contract during this period, you will not require legal formalities.    

Suppose you have passed your cooling-off period, and your timeshare property is now tied to mortgage charges or maintenance fees. In that case, you can hire any of the legit timeshare cancellation companies to terminate the contract. These exit companies are established to help you get rid of unwanted timeshare contracts and eliminate any financial liability attached to your agreement. Even if your contract has legalities, these timeshares exit companies can provide you with attorneys to help with termination.  

  • Timeshare Resale  

If you are not interested in terminating your timeshare contract, you can resell your timeshare contract with the help of timeshare resale companies. But before you sell your timeshare contract, connect with your timeshare contract developer and then decide whether you want to go with this option. And if you choose to sell the timeshare property, go for the certified resale company.  

Key Rules to Avoid Timeshare Scam 

  • If any timeshare company calls you and tries to convince you to pay over the first conversation, know you are being scammed. 
  • If you come across a company without an online presence, client review, or rating, it’s a red flag that the company might not be genuine. 
  • Another best way to spot a timeshare scam is when a company does not support a 100% money-back policy or escrow payments. 
  • When you are hiring a timeshare exit company, ensure that you review the paperwork. If any company refuses to send the paperwork, avoid that firm immediately. 
  • If you feel you are being forced in any way to settle quickly and the timeshare company suggests you terminate the contract on a flat rate, know it’s a scam. When a company insists you foreclose the timeshare or sell it on your behalf, chances are high that they will abduct your timeshare property and steal your invested money. 

Takeaway 

The industry of timeshare exit companies is vast, you either come across legit timeshare cancellation companies or exit companies who only work for their profits. Initially, it’s challenging to judge whether you are dealing with the right timeshare exit company or you are on the verge of getting scammed.  

But with our article, we hope we were able to guide you some right ways to terminate your contract and how you can avoid a scammed timeshare company.

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What Is an MLM? How Multilevel Marketing Works

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MLM (Multi-Level Marketing) is a direct selling business model where individuals sell a company’s products and earn income not only from their sales, but also from the sales made by their recruited team members, forming a network of salespeople. The revenue earned from sales made by downline members creates multiple levels of compensation, hence the term “multi-level.” MLMs typically operate with a hierarchical structure, with a top tier of representatives earning the most, and lower levels earning less. This model has received criticism for being similar to a pyramid scheme.

Understanding Multilevel Marketing (MLM)

MLM (Multi-Level Marketing) is a business model where individuals, also known as independent representatives or distributors, earn income by selling a company’s products and by recruiting and training others to do the same. The representatives earn a commission on their own sales and a portion of the sales made by their downline members, creating multiple levels of compensation. The compensation structure and the number of levels can vary among different MLM companies. This business model has been criticized for its potential to perpetuate a pyramid-like structure where the majority of representatives earn little to no income, and the top tier earns a significant portion. It’s important to thoroughly research and understand the compensation plan and the products being offered before joining an MLM.

Is MLM Right For You?

Whether MLM (Multi-Level Marketing) is right for you depends on your personal goals, skills, and resources. Here are a few things to consider:

  1. Sales skills: MLM relies heavily on personal sales, so it’s important to have strong sales skills and the ability to build and manage a sales team.
  2. Time and effort: MLM can require a significant amount of time and effort to build a successful business, especially in the early stages.
  3. Financial investment: Many MLMs require a upfront investment to purchase product inventory or start-up kits.
  4. Income potential: MLM compensation plans can be complex, but it’s important to understand the potential for income and the resources required to achieve it. The majority of MLM representatives earn little to no income.
  5. Product and company research: Before joining an MLM, it’s important to research the products being offered and the reputation of the company.
  6. Personal fit: MLM may not be a good fit for those who prefer a traditional 9-5 job or who are not comfortable with direct sales and building a team.

It’s important to weigh these factors carefully before deciding if MLM is right for you.

Top 10 MLM Companies

Here is a list of the top MLM  companies as of 2021:

  1. Amway
  2. Avon
  3. Herbalife
  4. Mary Kay
  5. Tupperware
  6. Rodan + Fields
  7. Natura
  8. Forever Living Products
  9. Oriflame
  10. Nu Skin Enterprises

Note: The ranking of these companies can change based on various factors such as revenue, growth, and market presence, and the list is not exhaustive. These companies are widely known for their direct selling business model, but it’s important to thoroughly research and understand the products, compensation plan, and reputation of any MLM company before joining.

Special Considerations

When considering MLM (Multi-Level Marketing) as a business opportunity, there are some important considerations to keep in mind:

  1. Compensation plan: MLM compensation plans can be complex, so it’s important to thoroughly understand how you will be compensated for your sales and the sales made by your downline.
  2. Product quality: MLMs rely heavily on the quality of their products, so it’s important to research and assess the quality of the products you’ll be selling.
  3. Market saturation: MLMs can be affected by market saturation, which is the point where there are too many representatives trying to sell the same product in the same area. This can impact your ability to sell and earn income.
  4. Legal implications: MLMs have faced legal scrutiny in the past, so it’s important to understand the legal requirements and regulations for operating an MLM business.
  5. Competition: MLMs operate in highly competitive markets, so it’s important to consider the level of competition in your target market and how you will differentiate yourself.
  6. Support: MLMs can be challenging to build and manage, so it’s important to consider the level of support and training offered by the company and whether it aligns with your needs.

These are some of the key factors to consider when deciding if MLM is right for you.

What Is MLM, and Is it Legal?

MLM (Multi-Level Marketing) is a direct selling business model where individuals sell a company’s products and earn income not only from their sales but also from the sales made by their recruited team members, forming a network of salespeople. The revenue earned from sales made by downline members creates multiple levels of compensation, hence the term “multi-level.”

As for its legality, MLM is generally considered legal, but it is regulated by different laws in different countries. In the US, for example, MLMs are subject to Federal Trade Commission (FTC) regulations. However, some MLMs have faced legal challenges and been accused of operating as pyramid schemes, which are illegal. It’s important for companies to maintain a clear separation between sales and recruitment, and for individuals to thoroughly research an MLM company and its compensation plan before joining.

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unc0ver iphones ios applewhittakertechcrunch

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unc0ver ios ios applewhittakertechcrunch Hey there! If you’re looking for an in-depth look at Apple’s upcoming products, be sure to check out our latest Apple WhittakerTech Crunch. This week we take a look at the company’s new AirPods and how they’ll impact the audio world. We also answer listener questions from yesterday, and offer some insights into what to expect from Apple’s forthcoming products. unc0ver iphones ios applewhittakertechcrunch

How Apple Whittaker TechCrunch Works.
Apple Whittaker TechCrunch is a global technology consulting firm that helps companies grow their businesses. Through its unique approach to technology consultancy, Apple Whittaker TechCrunch helps founders and entrepreneurs understand the latest trends in technology and develop the most effective strategies for achieving success. unc0ver iphones ios applewhittakertechcrunch

One of the primary ways that Apple Whittaker TechCrunch assists entrepreneurs is by providing them with information and support needed to stay competitive in the tech industry. This includes access to cutting-edge technology resources, as well as access to top talent from industry leaders such as Google, Facebook, and Microsoft. In addition, Apple Whittaker TechCrunch provides its clients with access to world-class resources and advice, including expert tips on business strategy, marketing, and other areas of expertise.

As a result of its comprehensive services and understanding of the tech industry, Apple Whittaker TechCrunch has helped countless startups achieve success both locally and internationally. Whether you’re looking for help growing your business online or need assistance navigating the complex waters of the tech world, Apple Whittaker TechCrunch is here to help you reach your goals.

What Apple Whittaker TechCrunch Is All About.
Apple Whittaker TechCrunch is a website that provides users with news, insights, and articles about technology. It is also known for its forum where users can discuss topics related to the tech industry. Apple Whittaker TechCrunch is a great resource for those looking to stay up-to-date on the latest in technology.

What Apple Whittaker TechCrunch Can Do For You.

Apple Whittaker TechCrunch can help you become more informed about technology and how it affects your life. The website has an extensive library of articles and news items that can help you learn more about various technologies and their effects on your life. Additionally, the forum can be a great place to share experiences and tips with other users.

What Other Companies Uses Apple Whittaker TechCrunch.

Other companies that have used Apple Whittaker TechCrunch include Google, Facebook, and Twitter. These companies use the site as a way to provide users with fresh information and insights about technology topics. With so many different companies using Apple Whittaker TechCrunch, it’s easy to find what you need when it comes to finding information about your chosen topic.

How to Use Apple Whittaker TechCrunch.
You need to have an Apple computer and an Apple account in order to use Apple Whittaker TechCrunch. In order to start using the app, you need to create an account and input your company name. After creating your account, you can then download the software and install it on your computer. You can also find more information about the app on the Apple website.

How to Use Apple Whittaker TechCrunch to Grow Your Company.

In order for your company to be featured on Apple Whittaker TechCrunch, you first need to win a competition. There are several competitions that are available each day, so make sure you check back often! Once you’ve won a competition, you will then be able to submit your project for review and consideration. If accepted, your company will then be featured on the site! Subsection 3.3 How to Use Apple Whittaker TechCrunch to Survive in the Tech Industry.

The best way to survive in the tech industry is by using Apple Whittaker Tech Crunch as your main source of news and information. Make sure that all of your company’s marketing materials are updated regularly with new information about technology companies and their products- this will help keep customers informed and interested in what you’re doing!

Conclusion
Apple Whittaker TechCrunch is a great tool for growing your business. By using it to connect with potential customers, you can build a strong relationship and achieve success. Additionally, by using Apple Whittaker TechCrunch to survive in the tech industry, you can create a thriving business.

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