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Benefits Of Using SEO Tools To Help Your Business Succeed

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As a business owner in a digital world, you should be familiar with technologies that could boost your business and position it better for success. One such technology is a business website, which will serve as your company’s online home or office.

After you have created your business website, the next step is to optimize it to achieve better engagement and transaction volumes. One effective way of doing it is through search engine optimization or SEO.

What Is SEO?

Search engine optimization or SEO has to do with helping your business website get organic or unpaid traffic from search results.

Search engines utilize crawlers that scan through websites to know what websites have to offer. In milliseconds, these search engines rank websites based on different factors, including content and user-friendliness.

There are three ways to take advantage of SEO for your company’s success. These are the following:

  • On-page SEO: As its name suggests, it pertains to optimizing your website pages individually. On-page SEO endeavors include content creation, keyword research, and optimization.
  • Technical SEO: This is the SEO type that relates to the tech-related stuff on your website. It is focused on the backend structure of your website. It improves site readability for search engines, speed, and the overall user experience.
  • Off-site SEO: This SEO aspect works on the public relationship (PR) of your company with other websites. It focuses on link building, which requires research and guest posting schemes.

SEO Tools

seo tools
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Just like any other work process, there are tools used to facilitate SEO. These measure the potential of your website pages to rank high, as well as analyze your web content for keywords, backlinks, domain authority, and traffic, among others.

When using SEO tools to get your optimization going, it is possible to measure the accruing results. There are tools to measure your SEO for free, and there are also paid ones as well. These tools ensure that business owners are not blindsided as to what their SEO efforts are achieving by measuring your conversions and their sources. This way, you can work on hinging more on these parts.

SEO tools fall in the following subcategories:

  • Link Tracking: These tools help to keep track of your link profile. The higher the quality of links to your website, the better the rankings.
    • Ahrefs: It offers an overview and comparison of domain names. It is offered on a free and paid option, although the latter has more inclusive features.
  • Keywords: This includes analyzing keywords that will earn you an optimized ranking on a search engine. Analyzing keywords will help you to know the most searched words and your competitors that are already using those words.
    • Google Keywords Planner: This is used to search a list of keywords and to check how they will perform.
  • Traffic: This refers to the inflow of potential customers to your website and it is very important for business owners to be able to track this. There are a good number of tools that can be used to do this.
    • Google Analytics: It helps to keep track of your traffic records. It essentially evaluates your ROI or return on investment for your website.
  • Competitive Research: These tools help to determine which keywords are driving traffic to your competitor websites.
    • SEMRush: You can get information on your competitors’ Pay Per Click (PPC) ads, keyword rankings, backlinks and more for a paid subscription.
    • SpyFu: It offers a free option with information on the most profitable keywords, competitor PPC ads, and ranking histories.

Benefits Of SEO Tools For Your Business

Create Organic Traffic

Traffic is a major area of concern in terms of owning a website. The use of SEO tools, however, makes it very possible to pull in a good amount of organic traffic.

Ideally, your business website should be optimized which guarantees the best possible rankings. This is important because when search engine users see a top result they are more likely to click on it than those that are lower in the ranking. These types of clicks are referred to as organic because they are not paid for.

Such organic traffic proves to be potential customers because they visited your website due to a piqued interest and are more likely to make a purchase or deal in the long run.

There Is An Emphasis On High-Quality Content

There is a popular quote in SEO that, “Content is king.” This phrase places a priority on making your website content of high quality. There is really no SEO without an array of content that possesses the right quality, which makes this very important. SEO tools ensure that content is optimized in the following ways:

  • Content Research/ Keyword Research: Researching the right keywords to use in your content is important in SEO. It is how your content can effectively answer a search query. Thus, your content has to be written clearly.
  • Content Words/ Use of Keywords: Having carried out the required research on keywords in a concise and non-obvious manner, keywords then have to be appropriately integrated in a non-advertising way into your content.
  • Content Freshness: Fresh means ‘new’. This is exactly what search engines look out for on a website. In most search engines the content deemed as fresh gets a boost over its counterparts.

An Improved User Experience

Search engines often scan through websites to determine how user-friendly they are. Thus, in order for a website to be optimized, its user experience (UX) needs to be improved. UX refers to the ease with which people can use a product, which in this case is a website.

Search engines seek websites with the best experience for users for search results. User Experience Optimization translates to improved user experience in the following ways:

  • Mobile Friendliness: This is a parameter that now contributes to the optimization of your website. Google, for example, now uses mobile-friendliness as a factor to rank websites. Therefore, making your website more mobile-friendly improves the overall user experience of your website.
  • Page Loading Speed: This refers to the time it takes for a page on your website to load. Users are more likely to enjoy a website with a faster page load time over one that is slower.

Heightened Visibility

seo tools
Image Source: unplash.com

What use is a business website if it isn’t visible to its target customers? This is exactly what SEO strives to achieve. When your website is optimized it typically appears on the first page of search results. Thus, your website becomes more visible to users which can greatly aid ease with how search engine users can recall your business website domain.

SEO tools can help to improve the visibility of your firm’s website by coming up with a visibility score that can help you decide what needs to be optimized on your website

Better Conversion Rates

Conversion in marketing pertains to the process of converting your website traffic to paying customers. SEO tools aim to see that a highly optimized website can result in high conversion rates.

SEO’s famed ability to make your website more visible ensures this. When users see and click through a website they make more buying decisions. This translates to more profits for your company.

Better Brand Awareness And Credibility

Creating consciousness of your brand in the minds of your target audience is one of the benefits SEO tools bring to your business, such that the moment people read or hear your website name, they can recall it with ease. This is referred to as brand awareness.

Search engine users trust their providers to assure that they remain on the top search results as trusted and established brands. Thus, when your business website is up on the first page of search results, it translates to better credibility.

Cheaper Than Other Digital Marketing Methods

In SEO the results are based solely on conformity with the search engine’s algorithms. Therefore, there are no running costs as long as that is satisfied.

Of course, you might need to pay experts to get the best optimization results, but it will remain relatively cheaper than other promotion methods. In contrast, for other marketing methods such as Pay Per Click (PPC) ads, you can pay as much as $5 per click.

Having carried out the necessary research, writing, and formatting required to create high-quality SEO content through paid services, your website’s spot in at the top of rankings is achieved virtually free.

What’s more, you have the option of learning SEO by yourself, which will totally eliminate its monetary costs. However, this will mean personally investing time in learning and implementing the best SEO tactics.

A Long-term Investment

SEO costs should be viewed as a business investment other than just marketing costs because the full effect of SEO often takes time to kick in. This is typical of a business investment waiting to yield. It could take as long as six months to achieve optimal rankings but once your website attains this, you could stay at the top for years to come except if there are drastic changes to the search engine’s algorithm.

Conclusion

SEO, as discussed in this article, is the process of optimizing your website in order to rank well in search engines. SEO tactics are three-pronged, namely: on-page, technical and off-page SEO.

SEO tools are used to ensure that these SEO tactics are properly utilized for the best results. Some of which are Google Analytics, Google Keyword Planner and others.

Using these tools can result in numerous benefits that have been discussed comprehensively above such as improved user experience, better conversion rates and more. Making use of SEO tools in your business efforts guarantees success.

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Marketing

6 Questions to Ask an SEO Consultant or Company Before Hiring

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Hiring the right SEO consultant can cause your website to rank as one of the top search engine results pages. Hiring the wrong SEO consultant could make your website views plummet and decrease in ranking.

In this article, you’ll learn what to ask potential SEO consultants before hiring them. Read on to discover how to weed out the good consultants from the bad before you’re left behind in SEO results.

Types of SEO Consultants

It’s important to understand there are different types of SEO choices out there.

The first option is what’s known as individual SEO consultants. They’re freelancers who offer SEO services. The next choice is what’s known as SEO companies/agencies that have teams of SEO and SEO processes. They normally work with a larger sized company and can charge thousands of dollars.

If your business is larger and growing quickly you might want to consider in-house SEOs. They will work within your company and make sure everything SEO is running smoothly.

 1. How Long Will It Take to Rank?

Pay attention to how an SEO company or consultant responds to this question. If they claim they can have you up and running in 1-2 weeks, that’s just not realistic. An SEO professional firm will research your company and give you a timeline based on competition and strategy.

2. Can You Share Results of Previous Clients?

You’ll want to see reviews, testimonials, case studies, and who their past clients were before hiring them. They should be comfortable showing your previous work from at least 2-3 clients. Watch out for SEO consultants or companies who can’t show you real businesses.

3. What Reports Will Be Received?

You’ll want to make sure you hire an SEO firm that will keep you in the loop and informed on progress. You’ll want to make sure you’re receiving a good ROI (return on investment) by following the progress.

If you’re looking for high-quality SEO and great ranking on Google, check out this site.

4. What Is the Cost Structure?

Before signing up and agreeing, the cost structure is extremely important. Find out how much of what you pay them actually goes to results and not just self-promotion for themselves.

5. Is There an Out Clause?

It’s a good idea to try out a company or consultant before signing up long-term with them. If you start with them and aren’t happy, make sure there’s an out clause. At least a 30-day notice would suffice.

Keep in mind, results take time, so give them a good 6-9 months before using them out clause.

6. Do You Follow Google’s Best Practices

For long-term traffic growth, it’s important your potential SEO company follows Google’s best practices. Google makes several algorithm changes per year, so it’s essential to find a company who keeps up with the changes.

If they don’t keep up with the algorithms, your site can be penalized, which then causes a decline in your traffic and can hurt you for years.

Next Steps

When you’re deciding on an SEO consultant, it’s important to keep these questions in mind. Don’t be afraid to ask more questions you’re curious about, because at the end of the day you’ll be paying them to bring progress to your site.

Would you like to learn more about everything from technology to marketing? Check out our other articles.

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Business

10 Steps To Increasing Workplace Productivity

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Employees are the main backbone for both small and large businesses. You can see an increase in productivity when employees are satisfied and happy about their work. So, one of the best ways to grow your business is keeping employees happy.

By making certain small changes, you can easily enhance the levels of office efficiency and productivity in your business by time management. It helps you in receiving more quality work in a short time as well as limit the time spent on unimportant tasks. We have listed eight important tips that will help you in getting the best efforts from your employees and also obtain maximum productivity.

1. Be Efficient

Think about how you are currently operating your business and check how you can change the way you are working. It is important to make long term and short term lists so as to prioritize tasks in a small-sized business.

Ask questions to yourself like- Is there is any way where staff members could organize their day to day tasks to accomplish their goals? Offer each of your staff members with a strategy and motivate them to make a list to do activities.  Also, ensure the employees prioritize duties on time and complete tasks every day, which results in efficient working.

2. Reduce Distractions

One of the biggest productivity killers in the present scenario is social media. It is not possible to follow no phone policy but you can motivate employees to remain engaged and focused. You can allow them to take breaks once in two to three hours for better engagement.

Request your employees to switch off mobile phones. During break hours, they can check their phones and remain active in social media as they wish. This way, they will be more productive when they are at their desk.

3. Delegate

Though it is slightly risky, delegation is helpful for enhancing job satisfaction and morale of your staff. It is almost like giving additional responsibilities to your employees. It is recommended to give duties only to qualified employees who have a good track record, experience and success in your field. By giving tasks to employees who are skilled, you can remain in the peace of mind as they do the tasks as per your expectations.

4. Have The Right Equipment And Tools

It is important to offer the right equipment and tools to employees. This way, they can do their duties on time and efficiently. In the present scenario, there are a lot of advanced equipment and gadgets that help in doing work in quick time. For instance, when you do not have a printing device, the employees have to wait for long hours to print their paperwork. It affects your entire productivity.

High quality, modern equipment, and programs make an excellent difference to the workforce and also the way the company perceives. So, save effort and time by utilizing equipment like MFP that functions as scanner, fax machine, copier, and printer.

5. Set Realistic Goals And Provide Real-time Support

Most managers experience this issue, they will not have a clear or strong idea of whether their staff members are performing well or not. Help your staffs by offering some achievable goals. Give clear direction to employees and supervisors to assist clarify expectations. It helps in increasing your productivity and also they will have clear goals and clear focus.

6. Enhance Workplace Conditions

Enhance Workplace Conditions
Image Source – www.inc.com

The work environment should be comfortable with good furniture and interiors. A workspace that is comfortable should maintain temperature from 68 degrees to 70 degrees F that is between 20 and 21 C. If the workspace is too cold or too hot, it can distract the employees and affects their concentration. Due to this, the employees will be just walking with an electric fan or adjusting their coats around the office. It is necessary to make sure both the air conditioning and heating systems are in good working condition according to the relevant season.

7. Make Sure Employees Are Happy

If the workplace is stressful, you cannot expect good results. The employees who are continuously functioning under stressful situations are said to have levels of absenteeism and disengagement and be less productive. Remember, employees have to be happy. The company has to appreciate, value and respect on a personal level. It is called as gratification. It should never be missed when you want a productive workforce.

8. Practice Positive Strengths

Encourage ,motivate and reward. When your employees are performing well, tell them they are performing a good job and offer constructive criticism. Another important part is providing personal incentives when you find them doing the task perfectly. You can take them for dinner, a free coffee or offer a free holiday trip for performing tasks beyond their rules. It is recommended to share positiveness of employee to another so as to cultivate a feeling of fulfillment and also encourage others. When employees are motivated and given rewards for their hard work, they will start to put more productivity on their daily task list.

9. Get Employees Feedback

Get Employees Feedback
Image Source – www.tlnt.com

Employees give feedback on a different angle, which you can think about and implement. When you ask their feedback, you can learn lot of things from their viewpoint. You would not even think about certain things but they would have expressed in form of feedback. It is best to discuss with employees who directly interact with clients. They will know more about client’s expectations. They tell clearly what can be done to improve workplace productivity.

10. Offer Training To Employees

It is necessary to update your employees with the latest tools and technologies for better productivity. As they learn new applications and programs and implement on own, you will find a lot of change in your productivity. It will also help in increasing your productivity at a great rate. Proper training leads to greater productivity and efficiency.

Hope you find these ideas helpful for increasing your workplace productivity. Encourage remote work? Do you want to increase productivity? Do you concentrate on engagement? Share your tips and suggestions in the comment box below!

Author Bio

Niall Kennedy is the Creative Director at ”Preferred training networks ”. He has over 20 years of experience in Professional Development Industry. He has published 4 business books – “All Aboard the Brain Train,” “Healthy Leadership,” “Errant Workplace Behaviours,” and “Hidden Observations”.

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Finance

Forex Trading Platforms What Are A Broker’s Options?

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Trading platforms are the software that allows an investor to buy and sell assets on the financial markets 24 hours a day. They usually come bundled with other features, such as real-time quotes, news feeds, and charting tools. Platforms may also be tailored to specific markets, including stocks, options, currencies, or futures markets, so it’s important to understand the difference so that you can choose the right platform for your brokerage.

Today, brokers have many Forex trading platforms to choose from, each with its own pros and cons. If you are a beginner, choosing the right software is vital for you as it can make the whole trading process infinitely more convenient and will help you to improve your initial income. When deciding on financial instruments, a broker should consider both the fees involved and the features that are available.

Why Are Fees An Important Consideration While Choosing Forex Trading Platforms?

Why Are Fees An Important Consideration While Choosing Forex Trading Platforms2

If your clients are traders who employ scalping as their strategy, they will be looking for platforms with low fees. Lower fees are always preferable for brokers, but you should be ready for fewer features and informational research if opting for a cheaper platform.

A good trading platform must provide a broker with all the available financial instruments and as many markets as possible. If you are considering where to invest your capital, search for a Forex trading platform that will provide the most options to you as an investor.

While you’re choosing the trading platform, you must consider the interface. It should be clear, easy to use and written in your own language. Furthermore, the interface should be designed in such a way that you, the user, can intuitively navigate through the information in various modules with ease.

The configuration options of Forex trading platforms and their functionalities can be a huge benefit to startup brokers. The most useful features associated with Forex trading platforms are:

Automatic execution of transactions,

Access to market analysis and news

Scheduling

Changing chart types

Browsing several charts simultaneously

SMS/e-mail alarms about the investor’s position of interest and interesting investment opportunities

A cutting-edge trading platform will provide free training for users, which helps them to become more familiar with the service so that they can utilize it more effectively. Training is not only an excellent opportunity to get to know the markets and trading tools by yourself, but it is also and an advantage for your future clients, as they’re be working with a broker who is confident with the platform. Professional Forex trading platforms should also have a demo, which allows users to test the tool before they completely commit to using it.

If you are about to start up your own Forex business, you need to look through the different trading software options that are present on the market. However, there are many more things that will require your care and attention, such as creating a business account, your company’s brand name, a web presence, and advertising and marketing strategy.

In order to avoid wasting money and energy, the best way to operate would be to get started with a White Label Forex trading platform.

White Label trading software is always robustly developed and kept updated by the original developers – this way it cost less to maintain in comparison with what you would have to pay to develop your own solution. When using White Label solutions, you will receive a full package of instruments to launch your brand from the start, which means you spend less money and get a much better broker solution than you could have initially wished for.

The best White Label companies will provide you with an efficient and trustworthy Forex trading platform, such as Metatrader4. Using MT4 would give a new broker the confidence that his transactions will run smoothly and on time.

Metatrader has been at the top among users for a long time and is deservedly regarded as one of the most reputable tools in the Forex trading industry.

Why Would Brokers Go With Mt4 Instead Of The Other Software Solution?

When you choose to operate with Metatrader4 you have the freedom to trade the way you want. MT4 is the best cross-platform trading solution on the market. It works efficiently, effectively, and allows you to trade in any way that you can imagine. Thanks to the huge popularity of the platform, there are lots of tutorials guiding you on how to use it on the internet, so if you ever get stuck, you’ll easily be able to find the solution. MT4 can be customized to allow you to trade in a way that’s best suited to you as a broker, helping you to find the perfect formula for your operation.

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