Marketing

The word marketing gets thrown around a lot and many will claim to know how to do it. And since the industry has undergone so many changes over the last few years and seems to show no signs of stagnation, it’s becoming harder to define what really makes marketing these...

A brand is a powerful thing. It’s what an audience member thinks of when they hear your business’s name. It can carry strong associations and create positive memories. When branding is done well, customers are able to identify and recall information about a business just by seeing a logo, an...

As a business owner in a digital world, you should be familiar with technologies that could boost your business and position it better for success. One such technology is a business website, which will serve as your company’s online home or office. After you have created your business website, the...

For the last decade, the NBA has been raising the bar when it comes to brand marketing due to a huge number of NBA fans, with the NFL nervously checking over its shoulder in the race for sports market supremacy in the US and worldwide. So how is the NBA...

What if I told you that YouTube marketing is actually pretty simple. In fact, I know people who make tens of thousands of dollars every single month through their YouTube channels. Image source: pexels.com You may be thinking that this is fantastical. Well, don't take my word for it. Lookup...

Although starting a business has become quite easier in the past two decades by almost every metric according to the World Bank, it still requires a significant time-commitment and startup capital to start a business properly. And with the rate of failure in the first five years being relatively high,...

With so many uncertainties in life, it all makes sense to take an insurance cover to protect your family from financial ruin just in case something drastic happens to you. You can take medical or life insurance to cover for the cost of health care or to have your family...

Social media marketing (SMM) is one of the key forms of digital marketing in the 21st century. This isn't a surprise when you consider the fact that billions of people around the world visit social media networks like Facebook, Twitter, Instagram, and others several times daily. Small and large scale...

Modernity creates an illusion of total freedom that each of us shares. Perhaps many of us do traditionally enjoy independence and freedom. Still, our society was not prepared for more subtle attacks on privacy that we do not even notice. We are used to many aspects of our lives that...

With each passing year, more and more emphasis is put on the digital marketing world. Even though you’re probably still receiving tons of direct mail at home, companies are putting the majority of their time and effort towards digital marketing. Image Source - Unsplash.com Overall, that’s the right decision. Digital...

The days when businesses have to collect data manually are long gone. It wouldn't be wrong to say that almost all companies in our fast-paced world had gone online. As a result of this shift, competition has become brutal. Collecting and analyzing data has become a challenge because every business...

Technology is a wonderful thing. It allows us to work more efficiently, connect with people all over the world and research information faster than ever. However, it’s not the full scope of capabilities that technological progress has graced us with. Everyday activities like payment by phone or ridesharing would not...

All good things in life come in little packets, these days, don’t they? Be it new makeup, a baby, baseball or a jolly good furball friend marching it four paws all over us. Life is enjoyable if you know how to do so even with the minutest of things.  Songs,...

The name of your boutique will create the first impression on your target audience. And when you’re choosing a name you want to remember that you choose one that’s perfect from the start. But that’s easier said than done for most boutique owners because where should you start? You want...

Whilst Bitcoin and cryptocurrency as a whole may have become increasingly mainstream concepts over the course of the last few years or so, its volatile and often misunderstood nature means that a staggering 97% of Brits have yet to buy into digital currency. After all, it was back in December...

Trading platforms are the software that allows an investor to buy and sell assets on the financial markets 24 hours a day. They usually come bundled with other features, such as real-time quotes, news feeds, and charting tools. Platforms may also be tailored to specific markets, including stocks, options, currencies,...

Employees are the main backbone for both small and large businesses. You can see an increase in productivity when employees are satisfied and happy about their work. So, one of the best ways to grow your business is keeping employees happy.  By making certain small changes, you can easily enhance...

Hiring the right SEO consultant can cause your website to rank as one of the top search engine results pages. Hiring the wrong SEO consultant could make your website views plummet and decrease in ranking.  In this article, you'll learn what to ask potential SEO consultants before hiring them. Read on to...

Customer Relationship Management (CRM) software is a huge and growing worldwide phenomenon. The market is projected to grow from just over 28 million dollars in 2018 to nearly 30 million dollars in 2022. Customer relation management software can help you improve your business performance. Discover the key benefits of CRM software. 1....

The world and especially the tech world are changing very fast and for a marketer, he must be dynamic enough to cope with the changes. In digital marketing also the trends are changing. With more and more sites and blogs coming up every day, it is really becoming tough for...