Marketing

All good things in life come in little packets, these days, don’t they? Be it new makeup, a baby, baseball or a jolly good furball friend marching it four paws all over us. Life is enjoyable if you know how to do so even with the minutest of things.  Songs,...

The name of your boutique will create the first impression on your target audience. And when you’re choosing a name you want to remember that you choose one that’s perfect from the start. But that’s easier said than done for most boutique owners because where should you start? You want...

Whilst Bitcoin and cryptocurrency as a whole may have become increasingly mainstream concepts over the course of the last few years or so, its volatile and often misunderstood nature means that a staggering 97% of Brits have yet to buy into digital currency. After all, it was back in December...

Trading platforms are the software that allows an investor to buy and sell assets on the financial markets 24 hours a day. They usually come bundled with other features, such as real-time quotes, news feeds, and charting tools. Platforms may also be tailored to specific markets, including stocks, options, currencies,...

Employees are the main backbone for both small and large businesses. You can see an increase in productivity when employees are satisfied and happy about their work. So, one of the best ways to grow your business is keeping employees happy.  By making certain small changes, you can easily enhance...

Hiring the right SEO consultant can cause your website to rank as one of the top search engine results pages. Hiring the wrong SEO consultant could make your website views plummet and decrease in ranking.  In this article, you'll learn what to ask potential SEO consultants before hiring them. Read on to...

Customer Relationship Management (CRM) software is a huge and growing worldwide phenomenon. The market is projected to grow from just over 28 million dollars in 2018 to nearly 30 million dollars in 2022. Customer relation management software can help you improve your business performance. Discover the key benefits of CRM software. 1....

The world and especially the tech world are changing very fast and for a marketer, he must be dynamic enough to cope with the changes. In digital marketing also the trends are changing. With more and more sites and blogs coming up every day, it is really becoming tough for...

With its user engagement rates sometimes surpassing the ones of Facebook by the staggering 5800 %, and roughly 80% of its close-to-a-billion users following a business account, Instagram is a goldmine of opportunities. However, taking advantage of it is easier said than done, and building a loyal following takes time...

In just over a decade, Dubai has become one of the technologically advanced countries in the world. It has laid a strong footing in the digital world and is aiming to advance rapidly with the passage of time.  There is so much happening in Dubai right now that one can’t...

Most growing businesses find that a CRM (usually Salesforce) and an ERP are vital parts of their toolkit. Salesforce takes care of everything to do with customers and marketing, while the ERP keeps all those backroom processes, like accounts and inventory, running smoothly.  Many businesses can tick along quite happily...

With increasing self-care concerns and more and more people engaging themselves in activities that help them in present themselves better, hairstyles are at the epicenter of this trend. New hairstyles are seen in the fashion industry every day, and while some don’t last longer than the time Katy Perry finishes...

Whether you are just about to start an online store or you have been swimming in e-commerce waters for a long time, increasing sales is probably your ultimate goal. But unfortunately, growth isn’t always guaranteed. Businesses, like everything else in life, have ups and downs. Even industry giants likeTarget experience...

You know your brand needs to be active on Instagram. Not only does the platform have 1 billion active users worldwide, but more than 60% of active users seek and discover new products. That's over 600 million users actively looking to make purchases. The trick is knowing how to use...

Many people decide to display their expertise and share their knowledge with the world by blogging. Most of the times, blogging is not about monetization at all. It’s simply a medium where people can share their passion and exchange experience. However, if you are truly passionate about a certain area,...

Link building is an essential part of helping how your site ranks on search engines. By earning high-quality links to your pages from other sites, you can help get your site to rank higher. Link building can be a time-consuming process that you can work on your own or go...

At times, websites with the best designs fail to make an impact. This is because they do not fulfill the needed requirements of a good rank. The rank or rating of a website is measured on the basis of various key metrics. One of the important metrics is domain authority....

Although Cyprus is popularly known as “the island of love” due to its beauty and preference by love birds, it still has another side. Business startups have been doing well because of the effort from the government. If you did not know, Cyprus is one of the countries in the...

Instagram already has 300 million active users who upload 70 million images a day. What can be learned from the best, from those who have hundreds of thousands of observers? I'm not a social media ninja, but I know how this system works. I've always liked taking pictures. First with...

Promoting a business may often seem like a costly privilege, reserved only for the big players – the ones that ironically need it the least. However, not all promotional strategies worth pursuing require serious financial investments. Underneath are a few cheap, but effective strategies that can put your business in...