Marketing

The world and especially the tech world are changing very fast and for a marketer, he must be dynamic enough to cope with the changes. In digital marketing also the trends are changing. With more and more sites and blogs coming up every day, it is really becoming tough for...

With its user engagement rates sometimes surpassing the ones of Facebook by the staggering 5800 %, and roughly 80% of its close-to-a-billion users following a business account, Instagram is a goldmine of opportunities. However, taking advantage of it is easier said than done, and building a loyal following takes time...

In just over a decade, Dubai has become one of the technologically advanced countries in the world. It has laid a strong footing in the digital world and is aiming to advance rapidly with the passage of time.  There is so much happening in Dubai right now that one can’t...

Most growing businesses find that a CRM (usually Salesforce) and an ERP are vital parts of their toolkit. Salesforce takes care of everything to do with customers and marketing, while the ERP keeps all those backroom processes, like accounts and inventory, running smoothly.  Many businesses can tick along quite happily...

With increasing self-care concerns and more and more people engaging themselves in activities that help them in present themselves better, hairstyles are at the epicenter of this trend. New hairstyles are seen in the fashion industry every day, and while some don’t last longer than the time Katy Perry finishes...

Whether you are just about to start an online store or you have been swimming in e-commerce waters for a long time, increasing sales is probably your ultimate goal. But unfortunately, growth isn’t always guaranteed. Businesses, like everything else in life, have ups and downs. Even industry giants likeTarget experience...

You know your brand needs to be active on Instagram. Not only does the platform have 1 billion active users worldwide, but more than 60% of active users seek and discover new products. That's over 600 million users actively looking to make purchases. The trick is knowing how to use...

Many people decide to display their expertise and share their knowledge with the world by blogging. Most of the times, blogging is not about monetization at all. It’s simply a medium where people can share their passion and exchange experience. However, if you are truly passionate about a certain area,...

Link building is an essential part of helping how your site ranks on search engines. By earning high-quality links to your pages from other sites, you can help get your site to rank higher. Link building can be a time-consuming process that you can work on your own or go...

At times, websites with the best designs fail to make an impact. This is because they do not fulfill the needed requirements of a good rank. The rank or rating of a website is measured on the basis of various key metrics. One of the important metrics is domain authority....

Although Cyprus is popularly known as “the island of love” due to its beauty and preference by love birds, it still has another side. Business startups have been doing well because of the effort from the government. If you did not know, Cyprus is one of the countries in the...

Instagram already has 300 million active users who upload 70 million images a day. What can be learned from the best, from those who have hundreds of thousands of observers? I'm not a social media ninja, but I know how this system works. I've always liked taking pictures. First with...

Promoting a business may often seem like a costly privilege, reserved only for the big players – the ones that ironically need it the least. However, not all promotional strategies worth pursuing require serious financial investments. Underneath are a few cheap, but effective strategies that can put your business in...

A few centuries ago, shopping and retail environment were totally different. Back then assortment planning was not that much complex. By every passing day, we are seeing innovation in almost everything. Same happened with the retailing department as well. Today it’s an era of e-commerce and people are now more...

Nowadays, youth wants to learn modern and perspective professions in order to earn well, become popular, and get new opportunities. Blogging is considered to be quite an interesting and popular activity among young people. What is a blog? Why is it so popular today? How to promote a blog? A...

Instagram continues to grow and millions of daily active users already. So, it is likely that when you share a post it reaches the masses. Whether it is your personal blog or business profile, you have 99% chances to connect to a wider audience. This is why you see many...

Who doesn’t want to grow to grow his social media followers? I guess everyone would love to be treated like a celebrity on social media. I remember the time when I was new on Instagram and all I wanted was an enormous number of followers. I felt like a celebrity,...

Tradeshow events can be a pain for the exhibitor if you don’t plan things well. For any trade show, there are three phases, pre-show, at the show, and post-show. Gathering tradeshow event leads, thus, requires great effort. You need to plan beforehand and then execute it properly to get results....

There’s a reason why companies spend time and money on event booths – because it brings you leads, which can be converted into sales. However, if you get a chance to walk in a tradeshow, you will notice that not all event booths are same. Some draw in lots of...

Is you store performing well? Unless you can turn every visitor into a customer, there is always room for improvement with your eCommerce website. If you know what to change, then you should get started with sales optimization. In case you don’t know here are some crucial eCommerce solutions to...