MarketingSocial MediaTechnology

How To Pick Winning Video Topics For Youtube


What if I told you that YouTube marketing is actually pretty simple. In fact, I know people who make tens of thousands of dollars every single month through their YouTube channels.

Image source:

You may be thinking that this is fantastical. Well, don’t take my word for it. Lookup people like Ryan’s Toys or FV Family. I’m not even talking about Pewdiepie. These are people who are documented multi-millionaires of YouTube.

But here’s another secret. You don’t have to be some sort of 6 figure entertainer or major international brand to turn your YouTube account into a bank account. Instead, you can target niches and become an authority and monetize your channel through upsells.

If you don’t believe me, look up an account called “Income School”. The awesome thing about Income School is that they are very specific as to the people they are appealing to. They’re not targeting experienced marketers like you and me. They are targeting people who have struggled in the past with blogging for money or total beginners looking to make passive income using blogs. This is a very narrow and specific audience.

Image source:

Their videos make it a point to clearly demonstrate that they’re targeting people with no tech background who are disappointed and confused by Google. These are people who can’t SEO their way out of a wet paper bag. So, how successful is Income School? They make over a million dollars every single year!  Talk about a success niche business!

They have documented this. They are on the record. I’m sure the IRS can back that up. So what’s in it for you? You have to reverse engineer what they’re doing. They’re successful because they cherry-pick their video topics.

They don’t just copy what Neil Patel and other successful YouTube marketing bloggers talk about. Instead, they look at topics that are popular but are specific to their target audience. This is how you create winning videos.

The second step is social proof. If you just launch a video channel and you have 10 videos there, it’s going to be a pain in the butt to grow that channel from 0 subscribers to 10,000 subscribers. It’s almost impossible. It’s like watching a rocket ship trying to escape the earth’s gravity. This is called escape velocity.

Image source:

That’s why most rockets burn up most of their fuel after ignition. You have to do the same. How? Buy YouTube views from When you buy social proof, people are more likely to watch your video. Why? At the back of their heads, they’re thinking “10,000 people have already watched this video. I can take a risk on watching this video. There’s a good chance I’m not going to be wasting my time if I click the play button.”

Compare this with presenting your video with absolutely 0 views. Do you think that person would want to be your guinea pig? Not likely. Do yourself a big favor and buy YouTube views after you’ve picked winning video topics. The added social proof can give your videos the added push they need to gain traction.

Leave a Response