Jumpstart your kickstart with innovative, fresh thinking. Start with these 10 unique kickstart marketing strategies that will get the wheels turning.
According to one study, about 9 in 10 startups will fail.
That means that out of the millions of startups that are created each year, only about 10% of them will actually make it big.
However, you shouldn’t let this statistic discourage you. In fact, it should motivate you, even more, to successfully kickstart your business.
One way to help your business succeed is by utilizing useful kickstart marketing. We’ll break down some helpful ideas in this article to help you get started.
1. Use Hashtags on Your Social Media Posts
For any successful startup marketing strategy, you now need to be on social media. But once you’re on social media, you need to know how to use it effectively.
You may not think hashtags are a great way to work on marketing for your brand, but they can help promote your posts to a wider audience of followers.
There are also different, unique ways you can utilize these hashtags. For example, you could do giveaways through them. Have your followers post something on their account with your hashtag, and then you have an even wider outreach to your audience.
Hashtags will help you get out there, but knowing how to use them in new and creative ways can really take your marketing to the next level.
In addition to social media, having a website and using SEO marketing can be very effective when trying to market your business. For more information on SEO, check out this link: https://www.digitallogic.co/blog/what-does-an-seo-company-do/.
2. Try and Spread the News
If you’re going to launch a business soon, you’ll need to spread the news about it to as many people as possible.
There are all kinds of ways you can do it, but sending out an email newsletter is a great way to reach a lot of people at once. Even if you don’t have a website built yet, you should at least make one with a home page. On the home page, you can put some information or teasers, and then have people input their emails.
During the weeks or days leading up to the launch, you can send them a little bit more info each time. This will create hype and anticipation for your new business. If more people are excited or interested to see what will happen, they may also forward the email to their other peers.
3. Offer Rewards
Instead of having a giveaway to promote your business, you could also do a competition. If you do this, make sure that it in some way promotes your brand and helps with the exposure of it.
The prize should also be something related to your brand. For example, if you’re going to start selling dog food, you should make sure that the competition pertains to dogs and that the prize would be dog food.
4. Use Your Connections
Hopefully, you’ve taken this opportunity to also network and make connections while starting your new business.
If you didn’t and was just so focused on your new kickstart, you’ll likely need to change that. Sometimes there are networking events hosted near you, so make sure that you go there and make all kinds of connections.
You never know which one will be the one to help launch your company.
In addition to finding other professionals to connect with, you’ll also want to have a large fanbase. One way to expand your audience and customers is to connect with other professional companies.
5. Invest in SWAG
Everyone loves free stuff. Even if it has your logo somewhere on the design, most people aren’t going to turn it away.
Free T-shirts are a great way to help get your brand name out there. Another great thing about T-shirts is that it’s not too hard to produce a large quantity of them for little to no cost.
You can bulk order them in all kinds of different sizes. Once you give them away, people will be giving you free marketing.
If T-shirts aren’t really your thing, you may also want to consider giving away free stickers. These are also free to make, and people love decorating their personal belongings with them.
6. Make a Fun Video
If you log onto Facebook right now, you’ll probably see your feed filled with videos.
This is one of the main ways you can get people’s attention, especially on social media. There is also so many opportunities for marketing in them.
If you can hire a team that can help you create a fun and unique video, you have the chance of it going viral. If it goes viral, then you have all your work cut out for you!
7. Hire a Flash Mob
In relation to fun videos, you’ve probably seen a flash mob video somewhere on the Internet. They’re great for getting people’s attention, and people love recording them and posting them on social media.
To promote your new business, you can hire a flash mob to call attention to it. Maybe they make up a catchy song about your brand. Or maybe they wear T-shirts with your logo.
Whatever the decision, make sure that it’s flashy and catches attention.
Discover More Kickstart Marketing Trends
These are only a few kickstart marketing trends that you should start thinking about using.
However, there are many more marketing trends out there. While the world of marketing is changing all the time, you need to make sure that you stay on top of that.
A great way to do that is by checking out our website.
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