Everyone tells you to use an ad blocker, but they don’t mention why – other than to block ads. So, here’s how ad blockers can improve your online browsing.
As soon as the Internet got popular and big enough, advertisers wasted no time jumping on the bandwagon. There’s a lot of money to be made, after all – not to mention the exposure.
And as online ads started to get more spammy and annoying, ad blockers saw the light of day – software that basically prevents ads from being displayed on your screen.
Even though they’re useful, only around 30% of Internet users rely on them. That’s likely because many people don’t know exactly how ad blockers benefit them (besides just “blocking ads”).
So Why Exactly Should You Use an AdBlocker?
There are quite a lot of reasons to do this. To keep things simple, I’ll split them into five different sections:
1. It Makes Everything Safer
“Wait – are ads dangerous?”
Yes, they can be. Hackers have gotten more and more involved in malvertising over the past years – essentially, paying money to spread ads online which contain malware.
It’s actually gotten to the point where 1 in every 100 ad impressions is impacted by malicious ads.
That might not sound like much, but get this – that pretty much means over 20% of user sessions are endangered by malvertising.
Also, if you’re a Windows user, you’re the most at risk since 61% of malicious ads focus on you. Of course, that doesn’t mean you’re 100% safe if you use a different platform. You’re just a little less likely to experience malware infections from ads.
Those malicious ads can do a lot of things – from redirecting you to phishing websites and installing malware on your device to spamming you with unwanted content and ads.
But since adblockers remove ads from the web pages you visit, you won’t have to worry about those risks.
2. An Ad Blocker Boosts Web Page Load Speeds
Whenever a web page takes too long to load, it’s not always a problem on the web host’s or your end.
More often than not, it’s due to the ads present on the web page. Apparently, they can eat up more than half of a page’s loading time, making web browsing more frustrating for you.
It’s not surprising, though. Ads come with a lot of code (which is often poorly optimized and cumbersome), text, and also several images. All that combined can really ruin a web page’s loading time.
By removing ads from the websites you browse, ad blockers improve your browsing experience. Not to mention they remove distractions that can prevent you from enjoying articles and videos.
3. They Help You Save Money on Mobile Data
Did you know ads actually eat up your mobile data besides making web pages load slower?
I didn’t – until I found this study from the New York Times. According to their findings, online ads will eat up over half of your mobile data when you access websites.
In fact, according to newer findings, ads will consume as much as 79% of your mobile data.
Ouch – that can be pretty nasty, especially if you’re on a budget. In fact, even if you have an unlimited data plan, it’s still not fair that a lot of your money goes to funding mobile data that ads will end up gobbling up. You could be spending it on better entertainment, after all.
Naturally, not all website ads will consume the same amount of data. Regardless of that, though, using an ad blocker should help you consume less mobile data in the long run.
4. Ad Blockers Prevent Invasive Ad Server Tracking
Most people think ad servers just deliver ads, but they do much more than that. If you take the time to read about them, you’ll see they track how you interact with a website or ad, and also log various data about you – geo-location, gender, age, and so on.
That data is then either sold to other third parties, or it’s put to “good” use – essentially, used to craft personalized customer profiles for you, so that ad servers can spam you with even more “relevant” ads.
Overall, it’s a pretty creepy experience since there’s always some AI or person keeping tabs on how you browse the web.
The good news is that quality ad blockers usually go the extra mile to make sure they block ad server tracking too.
5. They Help You Get More Out Of Your Battery Life
Besides slowing download times and eating up your mobile data, online ads can also take their toll on your device’s battery life.
In fact, according to data, ads tend to accelerate battery drain by as much as 50%. That’s both inconvenient and not really good for your device’s health.
So, if you want to make sure you don’t get any nasty surprises like your phone dying right when you need to do some online banking while running errands, install an ad blocker.
How To Pick The Best Ad Blocker
This can be pretty tough. There are different types of ad blockers – browser extensions, built-in ad blockers in browsers, built-in ad blockers in VPNs, desktop apps, and ad blockers configured on routers.
Overall, the easiest one to use is the browser extension, but that’s just my opinion. Depending on your preferences, other types might work better for you.
Comparing the different types of ad blockers is a whole different topic all on its own. If you want to see more about the subject, and also find out what the best ad blocker options are right now, follow that link.
Ad blockers are extremely useful software that makes the Internet safer and more enjoyable. You don’t need to worry about ads hogging your resources, battery life, and mobile data anymore, and you’ll be safe and sound from malvertising and creepy ad server tracking.
If you know other good reasons why anyone should use an ad blocker, go ahead and share them with the rest of us.