If you’re an Internet user, you must have encountered some random popups while browsing. Although most of them are irrelevant, you might have found something once in a while which actually helped. In the digital marketing world, popup banners are considered to be the most controversial form of strategy and marketing. A lot of people wonder if pop-ups actually work. Popup banners are a relatively newer form of marketing, but if utilised properly, can help you achieve what you dream of, faster.
As an elearning business, if you’re trying to leverage popup banners to your advantage to create awareness or to get more sales, just find an effective and not so irritating way to do that. Below mentioned are some cool popup banner benefits for eLearning industry that can prove to be a game-changer.
A Fun Element
Popup banners are a much cooler way to make your content look more creative and modern. As eLearning is a modern way of making learning fun, popup questions are a modern add-on to your eLearning product. This serves multiple purposes i.e. adds a fun element to learning, gives the user an opportunity to test his knowledge while learning, and creates brand awareness in a subtle manner.
Much More Interactive Content
If you are in eLearning business, you must be aware that video content is far more consumed than textual or image content. Just to add that little bit of extra spice, you can use popup banners to make your video interactive. A simple example is, you can create popups which offer fun facts as additional information but are relevant to your audience and the type of content they are viewing. Although the timing, duration and placement of these popup banners are tricky, if utilised properly, it can do wonders.
Less is More
Popup banners come in multiple shapes and sizes and can incorporate a lot of information within a confined space, catering to multiple domains like LMS vendors, authoring tools, and/or other eLearning services. They are attention catchers and simplify information delivery to enhance how content is presented.
An Asset To Build Your Email List
You might be quite popular as a brand on social media, but tons of followers do not guarantee a secure future. Social media algorithms change over time and you will be in a constant fight to keep your social media engagement intact.
There was a time when Facebook ruled the roost and was the only focal point for social media marketing, but trends have changed with the emergence of other platforms like Instagram, Twitter and the like. Even if you manage to build a strong image on all of these, it does not promise success. Email marketing was and will remain one of the best ways to convey relevant information, no matter what other forms of marketing come into existence. Although it is not easy to collect email data and takes a lot of time as well, popup banners, in the long run, can prove to be the perfect way of collecting email lists. When everything falls apart, you will have your email list to connect to users and potential clients.
Affordability And Productive Results
The best part about pop-ups is that they are very affordable and easy to use. Popup banners can be used to deliver any kind of information, such as to increase sales, create brand awareness, drive more traffic, and much more. It is these use cases and productive results that has made popup banners popular in a very short time. All you need to keep in mind is that you place the right information at the right time when creating a pop-up, otherwise it can easily backfire and spoil your brand’s image.
We have seen that popup banners can be a huge asset and deliver great sales opportunities if used properly. You just need to keep in mind and not follow a too aggressive approach.