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Top 2021 B2B Buyer Trends and Purchase Habits



As the year comes to a close, we can all agree that changes in buyer behaviors and the selling landscape have been profound. The question is whether the rate of change will slow down or accelerate in 2021 and beyond.

Even before COVID-19, B2B sales teams have been slowly doing away with onsite sales meetings and consolidating inside and outside sales. The emergence of digital tools to enable and guide sales activities also streamline B2B sales operations.

How Has The B2b Buyer Changed In 2020?

Buyers changed how they interact with sellers, leading to the emergence of new purchase habits and the growth of B2B eCommerce. All this means that B2B buyers now expect digital experiences that match or exceed past, in-person ones. Consumer behavior also influences how B2B buyers approach online purchases: self-service, personalization, omnichannel experiences aren’t just a nice-to-have; they’re now expected. What’s more, economic slowdowns and uncertainties drive B2B buyers to reduce waste – they’re looking for personalized, flexible, and agile purchasing options.

These factors and more are forging a new landscape of a brand new buying and selling environment for B2Bs. Here are the top biggest changes in shopping behaviors and purchase patterns and their impact on B2B businesses.

1. The Big Shift To Digital

Over the past year, we’ve seen how a drop of in-person sales was quickly replaced by digital. Despite the economic toll taken by many businesses, the majority will maintain spending on digital marketing and increase their investment into digital transformation next year. According to McKinsey, over 80% of B2B respondents plan on retaining their digitals selling models in 2021, demonstrating strong confidence in these new selling methods.

2. Intuitive User Experiences

Google’s Ipsos survey revealed that websites are a deciding factor for many B2B buyers, with over 82% of B2B buyers believing the website experience impacts their purchase decision.

However, well-designed websites won’t keep customers engaged with your store anymore. Brands must keep on top of accessibility requirements mandated by ADA regulations and consider progressive web applications to ensure fast loading speeds and responsive design.

3. Heightened Expectations

Lines between B2C and B2B continue to blur. B2B buyers look for convenience they’re used to as consumers while also looking at B2B-specific requirements such as corporate account management, personalized product visibility, customized prices, and payment options.

What’s more, past experiences matter, as 70% of B2B buyers predominantly take company reputation and past experiences into account when deciding which company to do business with.

4. Self-service Options

Customers want more control of their purchase experience, from performing independent research to directing their buying journeys.

According to Gartner, B2B buyers have little desire to interact with sales reps. Instead, they are looking for helpful information in terms of relevant product data and the ability to get a quote, order quickly, and track their purchases online.

5. More personalization

B2B buyers are looking for personalization, and 69% of them are willing to pay more to get it. That’s because business purchases are complex, and customers look for tailored product catalogs, pricing, and recommendations. They also want to manage and track their orders without contacting the support team.

As the length and complexity of buying cycles increase, B2B buyers expect more accurate information and more confidence in their purchase decisions.

6. Omnichannell flexibility

B2B buyers already use in-person and digital channels interchangeably, so they are a welcome addition to the customer experience. For digital commerce vendors, omnichannel uncovers new opportunities to meet buyer needs.

In the post-COVID world, business buyers will adapt agile and customized purchasing schedules and expect the same from their vendors and suppliers. According to HBR, brands will be looking for more agility and flexibility in their purchase processes to build resilience and better manage future crises.

7. Rise of The Marketplace

Businesses are forming new experiences and expectations when making purchases, driving up B2B marketplace demand.

Organizations large and small prefer to purchase on B2B marketplaces for lower prices, better selection, and shopping efficiencies. Last year, iBe research predicted that B2B marketplace sales will reach $12 trillion and account for 30% of all B2B eCommerce sales – a mere 7.5% today.

8. Spending with caution

Even though B2B tech spending is expected to stay the same or increase, the same cannot be said about physical products.

As a whole, business buyers are becoming very strategic and deliberate in their purchase decisions. According to Forrester, over 38% of businesses have prioritized cost reduction, further driving interest in technologies that improve efficiencies in all areas of operations.

Brands Must Keep Up With The B2b Buyer… Or Else

As digitally attuned millennials are thrust into more decision-making and purchasing roles, they will look for more convenience, control, and ease of use. The good news is that today’s digital commerce technology makes it possible for brands to reach wider markets, eliminate excess costs and inefficient processes, while still offering the buying experience these customers demand.

With so many B2B buyers rushing online to research and conduct purchases in 2021, we can expect another great year for B2B eCommerce. All this makes it an excellent time to start selling online.

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Embracing the Elegance of Glass Roof Terraces: A Guide to Transforming Your Outdoor Experience




Picture yourself basking in the sun, surrounded by panoramic views while enjoying the comfort of your own home. Glass roof terraces or Glasdach Terrassen (in German) have emerged as a captivating solution to revolutionize outdoor living spaces, blending the allure of the outdoors with the coziness of the indoors.

In this blog post, we’ll delve into the world of glass roof terraces, exploring the benefits, design considerations, and essential tips to elevate your outdoor living experience. So, let’s embark on this journey together!

The Intrigue of Glass Roof Terraces: A Dance of Light and Space

Glass roof terraces are a contemporary innovation that combines the functionality of a terrace with the sophistication of a glass enclosure. Here are some key features that set them apart:

  1. Transparency: The glass roof creates an open, airy atmosphere, allowing natural light to stream in while offering unobstructed views. Compared to a lamella roof, a glass roof e.g. always ensures incidence of light.
  2. Versatility: Glass roof terraces can be tailored to suit various architectural styles, accommodating both traditional and modern homes.
  3. Weather Protection: The glass roof shields your outdoor space from the elements, enabling you to savor the outdoors in all weather conditions.

The Charm of Glass Roof Terraces: A Symphony of Benefits

Embracing a glass roof terrace comes with a myriad of advantages that enhance your outdoor experience:

  1. Extended Living Space: By enclosing your terrace with a glass roof, you create a seamless transition between your indoor and outdoor spaces, effectively expanding your living area.
  2. Year-Round Use: The glass roof’s weather protection capabilities enable you to relish your outdoor space throughout the year, irrespective of the season.
  3. Increased Property Value: A well-designed glass roof terrace not only boosts your home’s aesthetic appeal but also potentially enhances its resale value.
  4. Energy Efficiency: The influx of natural light can help reduce your reliance on artificial lighting, lowering your energy consumption and utility bills.

Designing Your Glass Roof Terrace: Crucial Factors to Ponder

To create a captivating glass roof terrace, consider the following aspects:

  1. Structural Integrity: Consult with an engineer or architect to ensure your existing terrace can support the weight of a glass roof, and comply with local building codes.
  2. Glass Type: Research the different types of glass available, such as tempered, laminated, or insulated, to determine the most suitable option for your needs and climate.
  3. Ventilation: Incorporate a ventilation system or operable windows in your design to prevent overheating and maintain a comfortable atmosphere.
  4. Privacy: If desired, explore options for privacy-enhancing solutions, such as tinted glass, frosted finishes, or strategically placed plants.

Conclusion: Unleashing the Potential of Your Glass Roof Terrace

A glass roof terrace or Glasdach Terrasse as it is called in German, is a splendid addition to any home, merging the beauty of nature with the comfort of indoor living. By understanding the unique features and advantages of glass roof terraces, and taking into account your specific requirements, you can craft an enchanting outdoor haven. So, let your creativity take flight, and experience the magic of a glass roof terrace as you bask in the sun, surrounded by the splendor of the great outdoors.

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What are the 5 key differences between bonds and stocks? 




Technology has made a huge impact in many sectors globally and investing is certainly one to consider. For instance, online trading platforms have taken off in the last few decades and have opened up the world of trading financial assets to everyone. 

One thing you need to think about before starting to invest online is what to put your money into. There are lots of different assets out there and it pays to know about the most popular before diving in. With this in mind, finding out more about bonds and stocks is wise. 

Although they might sound broadly the same, they are two very distinct assets. But what are they and how do they differ? 

What are bonds? 

Savings bonds are an enduringly popular choice for investors and are widely traded around the globe. In essence, they involve individuals loaning money to a national government over a fixed period in order to make a financial gain when the loan is paid back. 

It is possible to invest in two major types of bonds: a fixed interest rate bond and one that is variable rate. Investors make money from bonds through the amount of interest which is accrued over the period of the loan. 

What are stocks? 

Just as people are getting into online gaming, trading stocks online is a popular activity. But what are they all about? 

Investing in this asset involves traders buying a share in a company listed on a stock exchange for a certain price. The aim is then to sell the shares at a higher price in the future to make money. People can put money into companies listed on a variety of well-known stock exchanges worldwide via online trading platforms, ranging from the NYSE to London’s stock market or the DAX in Germany. 

As you can see, the very nature of what each asset involves already marks them out as distinct from one another. But what are the five specific ways these two differ?  

1. Risk level 

Perhaps the major difference between these two assets is their level of risk. Savings bonds are commonly seen as low-risk and less volatile than investing in stocks. This is because bonds involve you loaning money to national governments who are almost certain to repay it. 

Bonds also come with the knowledge that you should always get your initial outlay back and enjoy regular income from them across the period of the loan. Stocks on the other hand are seen as a lot riskier as there is no guarantee of getting your initial investment back or making any money on them.  

2. Timescales 

The timescales involved in bonds or stock investments also mark them out as separate assets. Stocks have no pre-set timeframe for how long your investment should be held for and this leaves people free to exit the trade whenever they like. 

Due to this, stocks also usually have no penalties for exiting a trade earlier than you might have planned initially. Bonds, however, do feature a pre-set loan period and can involve penalties for redeeming the bond before it is due to mature. 

3. Tax 

Another way stocks and bonds differ is how the IRS looks at them. Investing in stocks can lead to you having to pay tax on any profits made or dividend distribution tax for shares which pay out dividends each year. 

Bonds are not looked at in the same way and are treated as debt instruments. This means they are not exposed to any tax burdens and this means you keep 100% of any returns made, minus any transaction fees for the trade at your broker.

4. Issuing of stocks and bonds 

As noted in our brief definition of each asset above, bonds are loans made to national governments by individual traders but stocks are shares you buy in a publicly listed company. This reveals another key difference between the two which is who actually issues each asset. 

In their most basic form, bonds are issued by governments or government institutions but stocks are issued by individual, privately owned businesses. This is a clear area where they diverge and yet again shows how they differ. 

5. Potential returns 

Stocks can potentially deliver higher returns because they are not tied to interest rates and allow you to sell your shares without penalty whenever the price is right. 

Bonds though tend to offer less scope in terms of potential returns as they are tied to a pre-fixed return or variable interest rates which may not be as lucrative. They do have the huge benefit of being lower risk in general though.

Stocks vs bonds: Which should you invest in? 

The simple truth is that you should consider both assets and invest in the one you understand best. If you find it tough to choose, many traders will include both in their portfolio as a way of diversifying. 

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3 Things Employees Want from Employers Post-Pandemic




The COVID19 pandemic has made some huge changes to the world of work over the past few years. Not only are more people now working remotely, but professionals are choosier about where they work, prioritize a good work-life balance, and are more likely to gravitate towards employers who care about their employees’ health and wellbeing. As an employer in the post-pandemic world, upping your game when it comes to employee benefits is crucial if you want to continue attracting the best talent and protecting your reputation as an employer. Some of the main benefits that people want to see after the COVID19 pandemic include:

Healthcare Benefits

There’s nothing like a pandemic to make people put their health and wellbeing first, and after the crisis, people are less interested in working long hours and more interested in making sure that they are well and healthy. So, it’s only natural that they will be looking for an employer who also values this for their employees. Employers who offer a good healthcare benefits package are in high demand today, so consider offering some of the most sought-after options such as health insurance for your employees and their families, accident and disability insurance and supplemental health benefits such as those from Humana Healthcare OTC and alternatives. 

Education and Development

Lots of people used the COVID19 pandemic as an excuse to develop their skills and learn something new; online courses and free skills development opportunities online boomed during lockdowns when people were spending more time at home with more free time to invest. Much of this has continued to spill over into the workplace today, with lots of professionals more interested in working for employers who will invest in their learning and development. Nobody wants to be stuck in a rut when it comes to their job, and for many the pandemic was a wake-up call that they could be learning more and doing more if they weren’t putting so many hours in doing the same thing every day. Offering funding for training courses, programs, and even degree qualifications will help you stand out as an employer in the post-pandemic world. 

Remote and Hybrid Working

Finally, the ability to work from home has become so normalized in the world since the COVID19 pandemic that it’s almost not a benefit any longer. The truth is that after lockdown, people who do not need to be in an office to get their job done don’t want to have to be there every day of the week. Throughout the pandemic, people realized that working from home was not only just as effective, but it also allowed them to spend more time with family and save money without commuting. If you want your business to thrive as an employer after the COVID19 pandemic, then it’s definitely worth considering continuing remote working, or offering a hybrid setup where employees work partly from the office and partly from home. 

In 2020, the world of work was dramatically changed in many ways by the COVID19 pandemic. To thrive as an employer now, these are the top things you’ll need to offer.

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