interviews bezos amazonwilson fastcompany ared Ficklin was part of a secret team at a prominent design firm tapped with helping design and develop a watershed device from Amazon, the Fire Phone. The Fire Phone was going to be Amazon’s arrival in the design world. The Kindle was a breakthrough e-book reader, sure. But it was too utilitarian to be an object of desire, the sort of budget device you’d expect from a budget retailer. Developing a premium smartphone could ascend Amazon to the rare air of Apple, transforming it into a company that could make covetable things. This was important to Jeff Bezos. As he said in an early memo, he wanted Amazon to be like Apple or Nike, “loved” by customers and perceived as “cool.”
“Risk taking is cool. Thinking big is cool. The unexpected is cool,” he wrote then.
Ficklin worked for months under clandestine conditions he had never experienced before: inside a faraday cage, or an electrified room, with walls that blocked wireless signals. This level of security ensured no wireless signals could go in or out to leak information on the product. Eight perfectly clean human bodies, working on laptops that were required to stay in that room over the course of months, eventually permeated the space with an unavoidable biological odor. When his team visited Amazon’s Seattle offices, they were banned from taking Ubers, which could theoretically be tracked, or even from entering the building through the same entrance, lest an eagle-eyed reporter notice.
Ficklin was never in a meeting with Bezos himself, but he got feedback—notably that the screen needed to be 3D, and more 3D, with layers of graphics and animations that popped out from the screen. That was illogical to Ficklin and most other designers who were focused on user experience. After all, even a library stacks its books in clean, flat rows for a reason. But the team allocated tremendous amounts of the phone’s processing resources to triangulating the position of a user’s face to the screen, to create a parallax effect. It was an absurd investment for a single, superficial feature with no tangible user benefit.
“We started calling this the Jeff Phone; we felt we were basically making a phone for Jeff Bezos,” Ficklin says with a laugh. “We were slowly designing a phone for billionaire tech company owners. But at the time there were three of those, and two [Tim Cook and Bill Gates] already had their own phone. It was like, who is this phone being marketed to?”
The Fire Phone flopped, in large part due to Bezos’s strategic error in over-indexing on one “cool” feature. To this day, Amazon design is rarely mentioned in the same breath as beloved companies like Apple and Nike, or even fellow technological giants Google, Microsoft, and Samsung.
The Fire Phone illustrated that while Bezos is an open-minded and often instinctual thinker—many designers tell us they genuinely enjoyed working with him—he didn’t turn Amazon into a company that puts design first and places value on the insights and skepticism of designers. That’s important, because design-led companies consistently beat the industry standard, growing revenue faster and offering more returns to shareholders. In one study, design-led companies outperformed the S&P Index by 219% between 2004 and 2014. A major part of design’s value proposition is the process. Designers identify problems to create solutions.
Amazon, on the other hand, has often identified solutions before naming the problem. Sometimes that approach worked. But often, it didn’t. And it created an ecosystem with a surprising number of hidden costs. “Amazon will never be a design-led company. It’s evident in the quality of the products they ship. And although the design is still thriving there, I don’t believe it’s fundamental to the core DNA of the company,” says a former Amazon designer who worked closely with Bezos on several products. “Just because there’s ‘customer obsession’ doesn’t mean there’s an investment in quality and design rigor.”
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Rajkotupdates.News : Work Permits for Indian Spouses of H-1B Visa Holders Approved by the U.S.!
Indian H-1B visa holders’ spouses, take note! Newly released information is exciting: the United States has issued work permits to eligible individuals, allowing them to pursue their professional goals and contribute to the economy.This is a monumental shift that has the potential to profoundly affect the lives of tens of thousands of people across the country. Prepare yourself for the most recent rajkotupdates.news report!
What Exactly Are Work Permits?
- Spouses of U.S. citizens from outside the U.S. who are sponsored by their sponsors and who meet other criteria can apply for work visas.
- Spouses from outside the United States can get work permits to lawfully work in America. Furthermore, they are permitted to remain for longer than visitors who are not immigrants.
- US Citizenship and Immigration Services (USCIS) documentation and an interview may be required to secure a work visa, but the process is otherwise simple.
- After you obtain your work permit, you must provide it when you apply for a visa or request entry to the United States.
To Whom Do Work Permits Apply?
If your spouse is in the United States on an H-1B visa and you are an Indian citizen, you may be eligible for a work permit.
The following conditions must be met before you can apply:
- You and your American spouse must be more than just dating.
- Your U.S. companion must hold a current H-1B visa.
- You can’t get married if you cheated or lied about anything.
- You and your future spouse in the United States must have met beforehand.
- You need to prove that no American citizen or permanent resident is qualified for the position you’re applying for.
Your fourth step is to visit the U.S. Department of State’s Bureau of Citizenship and Immigration Services (BCIS) to apply for a work visa. Be sure to include all of the required paperwork with your application because the review process can take many months.
What Do You Need to Do to Get a Work Permit?
If you are Indian and married to a U.S. citizen, you might be eligible for a work visa.
- You must be financially stable in order to qualify for an H-1B visa.
- Have a representative of your own country’s government witness your wedding.
- Carry a valid passport. If you meet all of these requirements, then you can submit your application to USCIS. Your partner’s full name and U.S. address are required pieces of information.
- You’ll also need to present documentation that you have the means to support yourself financially and that you’re legally able to receive a work visa, such as a marriage licence. You may be eligible to file an appeal if you are denied a work visa.
How Do You Apply for a Work Visa?
The process of obtaining a work visa varies from country to country. In most cases, you’ll need to demonstrate that you’re capable of supporting yourself and your partner.
It’s possible that you’ll also need to provide evidence of your relationship status and health insurance coverage. In some countries, you need a visa before you can apply for a work permit.
After obtaining a work visa, what steps should one take?
- Submit an application for a change of status with the Department of Homeland Security (DHS) after obtaining a work permit.
- To begin the Adjustment of Status procedure, you must provide evidence of your marriage and establish that you otherwise qualify.
- If your status adjustment is approved, your spouse will be entitled to apply for an immigrant visa and join you in the United States.
Spouses of Indian citizens holding H-1B visas are now eligible to apply for work authorization in the United States. More qualified Indian workers may find employment in the United States as a result of this. The work permits would be valid for up to six years, allowing Indian nationals to compete for jobs that would normally be out of reach due to a lack of education, training, or experience. This is part of President Trump’s strategy to reduce the need for foreign labour and halt the influx of illegal immigration.
After the developer of Amphetamine complained to Apple about the software being removed because of its name, the company ultimately decided to allow the Mac app have its present name and logo (William C. Gustafson / GitHub)
Amphetamine is a free application for the Mac that allows the user to configure how long the computer will remain awake. The 2014 release has been well received by users, with over 432,000 downloads and five-star ratings on the Mac App Store. MacRumors has previously highlighted the app as well. Amphetamine has been available on the Mac App Store for six years before Apple unexpectedly removed it for not following their rules.
After a representative from Apple contacted Amphetamine’s developer, William Gustafson, to inform him that the software will be withdrawn from the Mac App Store on January 12, 2021 if several adjustments were not made, Gustafson posted a lengthy report on GitHub describing the situation. The agent stated that the following condition was not met by Amphetamine:
Tobacco and e-cigarette, illegal drug, and excessive alcohol consumption-promoting apps are not allowed in the App Store. Any app that targets kids or encourages them to use illegal drugs or alcohol will be removed. Tobacco, marijuana, and other controlled substances cannot be sold, and neither can they be facilitated for sale outside of legal pharmacies. According to reports, the Apple official stated “It seems like your software encourages people to take drugs in the wrong way. In particular, your app’s name and image both make allusions to illegal drugs and medicines.” As amphetamine is available only with a doctor’s prescription in the United States, Gustafson said, it doesn’t encourage drug abuse. He added that the film does not advocate for the “irresponsible, illegal, or recreational” use of amphetamine.
Amphetamine (the app) can be used in the same way as amphetamine (the chemical molecule) can be used to keep humans awake and focused.
To counter the claim against the app, Gustafson filed an appeal and started a petition on Change.org, which has since received over 500 signatories. And just now, he tweeted that he had just gotten off the phone with the App Review Board and that Amphetamine would still be available in the Mac App Store. It’s surprising that Apple forced Amphetamine to change its name after they highlighted it in a Mac App Store Story and the software received 1,400 reviews on the Mac App Store. Gustafson also claims to have had numerous conversations with Apple’s App Review Team on Amphetamine, but this issue has never come up before; the cause of this is a mystery.
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