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Google Updates 2020 – Things You Need To Know

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During the pandemic time, Google has updated its 2nd core update in the month of May 2020. Danny Sullivan confirmed that they are rolling out their second core algorithm update this year. There will be nothing entertaining but facts.

If we talk about the first core update that was released in January, The world, and search, has witnessed some drastic changes since that time. It took almost two weeks to roll out fully. But now, you will find the latest and new Google updates 2020 that appear to be a big one and best in all. It is available with the world’s volatility skyrocketing.

The first core update that was released in January led to only average volatility of 8 points. Still, here in the update of May, you will find almost six categories that showed peaking volatility rates from 9 to 9.4 rates. That means it appears to be more durable and influencing more SERPS and position.

Google Updates 2020 Observation

  1. Their observation includes that thin content powered by external factors losing
  2. They find local SERPS in significant flux
  3. Winning of aggregators and directories
  4. SERPS features

According to the Sistrix, German health-related sites are top losers, and music-related sites are leading in the UK. There are top winners and losers sites that include:

Who is Affected by the Google Updates 2020?

According to the research, there are many fluctuations in local type search results. You may have heard that there has been a lot of volatility in the local search results lately. But since April 2020, there are good visual shows found.

Is There Any COVID-19 Effect on Google Algorithm

COVID-19 Effect on Google Algorithm
Image Source: unsplash.com

According to studies, it sounds reasonable that COVID-19 has affected some part of Google’s algorithm that determines what people want to see when they make a search query. No Doubt, the pandemic has definitely changed it.

Many people have noticed that some sites with actual brands that have been around having gained, while less branded sites have lost.

What About Updates Target

It is something really necessary to understand that Google generally updates not target a specific industry. Google has an established, recent history of rolling out broad core updates that affect factors such as understanding user search intent and understanding the basics of what web pages are about and how those pages are relevant to search queries.

For example, if a medical-related site includes content with homemade or natural remedies in it, and still gets negative points, that means there should be a change in understanding search intent.

Moreover, links related factors are also taking an active part in it and also found in recent Google updates 2020. It means Google is allowing some of the sites to use no-follow links for ranking purposes.

Does Google Update Focus on Quality?

The answer is quite simple. Google doesn’t rank web pages that are high in quality, but it should be relevant. But they will definitely see a variety of websites. If it is not good, then they may stop working on it.

Who is Winning the MAY 2020 Core Update

google updates 2020
Image Source: unsplash.com

It is sometimes difficult to spot some ranking sites once core updates get fully rolled out. During the time of the pandemic, people may get queries while searching for travel and tourism and some live event. This is the reason why many websites are already impacted. The rapid growth of Corona cases has disturbed many of the businesses and still is not controlled.

But with the help of SEMRush, they have found an average volatility value seven days before and two days after the Update announcement. And, the most influenced categories are Travel, Real Estate, Health, Pets & Animals, and People & Society. This is true across both desktop and mobile searches.

During this time, Google has found many websites with the excellent domain are poorly affected, and some of them include sites with traffic exceeding 1 million monthly visitors.

It has also been decided that the winning sites will also be rewarded with best as they have worked well during the quarantine.

Winner Sites

  • Carbuyer.co.uk 90.09%
  • Businesswire.com 60.72%
  • Topgear.com 85.59%
  • People.com 75.64%
  • News-medical.net 116.27%

Who is Losing the MAY 2020 Core Update

Of course, the entertainment industry has got a big loss. It was sadly said that people are not searching for such entertaining things because they are isolated in this period of time.

Loser Sites

  • Huffpost.com -33.06%
  • Allmusic.com -39.03%
  • Last.fm -38.03%
  • NYPost.com -36.21%
  • WordPress.org -33.84%

Status of LinkedIn

LinkedIn was a very connecting tool for employees. But it has been disappeared from the SERPS. And it is a big loss. “LinkedIn has blocked itself from Google.”

What’s Next?

google updates 2020
Image Source: unsplash.com

Google is always sharing their guidelines with us. So, what you have to do is read them thoroughly and work according to it.

  1. You need to improve the quality of the content. Google stated about core updates, “They are designed to ensure that overall; we are delivering on our mission to present relevant and authoritative content to searchers.”
  2. Make sure your content is authoritative, helpful to users, formatted in a way that SEO looks for, without any grammar, and plagiarism mistakes. Moreover, it should be perfect in the presentation so that you can inspire readers to read it.
  3. Keep in mind, content should be better than the industry-standard, talk about facts and figures, and it should be clear and able to answer the query.
  4. Follow the guidelines thoroughly to stay safe in the eyes of Google. Check if you have found changes in your website to see how your site is working.

Conclusion

If you haven’t found any update, then don’t worry, keep trying to get a good result and get ranking on Google.  Keep an eye on the winner’s site to be a competitor of that website. Learn from their tricks and tactics for your future achievement. So, let’s continue with your work and keep in mind the Google updates 2020.

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5 Best React JS UI Frameworks for Swift Prototyping

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Rowan Bunning, the Australian pioneer of Scrum has said, “…the agile movement is part of a larger movement towards more humane and dynamic workplaces in the 21st century.” Every person who knows Agile well will agree that Agile turns the focus on the people from the processes and systems. Somehow, this has proved to work as far as increasing efficiency is concerned.

Those who do not know much about Scrum may wonder why the discussion about Agile, so let us have a tiny discussion on that. Originating somewhere around the ’70s with an emphasis on evolutionary project management and adaptive software development, Agile became truly popular in the 21st century. So did Scrum, with people in businesses starting to talk about it, and even about the CSM and CSPO course that proved as an entry in the world of Scrum.

Scrum, the main topic of our discussion, is a framework based on the agile approach. It follows the agile principles of being adaptive throughout the development process by having self-organizing teams that set and attain smaller goals.

Before speaking about the market demand for Scrum and Scrum professionals, it is interesting to have a look at how Scrum is implemented. Have a look at the image below

Essential Features of Scrum that Make It a Success

The traditional methods of product development had goals that were far set and rigid. Whenever obvious problems such as changes in requirements by customers came, the whole goal had to be rearranged from the beginning, making it difficult to adjust. Additionally, having specific team members working on specific tasks meant slow down or roadblocks in the absence of a particular member.

Scrum overcomes the above problems to an almost complete extent by having teams where members can undertake multiple tasks, and are not weighed down by long term single large goals. The focus is to deliver a valuable product in increments with short term goals. This brings flexibility and adaptability to changes.

One of the important principles of Scrum is delivering high-quality software/products. It is also mentioned in the Scrum Manifesto that working software/product is the primary measure of success. Interestingly, having self-organizing teams makes the team more accountable for its performance, as it is no more tied in conventional processes and systems.

This accountability acts as a factor in the improvement in product quality.

  • Iterative and incremental

As mentioned in point 1, having a single large goal is dependent on may internal as well as external factors and has a high chance of failure in achieving in terms of time or quality. Scrum operates in time-boxed iterations called Sprints, as seen in the image above.

Sprints are when smaller goals are set, always less than one month, usually of a week or two, and the focus is on achieving that goal. This ensures higher flexibility and clarity. If there are flaws in the approach towards a product’s development, they are surfaced in these sprints and accordingly, actions can be taken immediately. This makes the whole process less vulnerable to failure. Hence it is rightly said that Scrum is not a problem-solving framework, but a problem surfacing framework.

Scrum Master and Product Owner are in charge of communicating everything within and outside of the team. A core value of Scrum is transparency, wherein product owners are required to communicate the true progress of the project with all the stakeholders.

This builds trust and makes the process more effective.

The Market and Scrum

Take a look at the pie chart below.

Agile has become a widely used approach in many industries, especially those that deal with software development. Among the usage of Agile frameworks, it can be seen from the above image that Scrum is the undoubted leader with way over half the organizations using pure Scrum. Add the hybrid Scrum frameworks and the number goes even higher.

Numbers speak better than words, and we cannot doubt the growing demand of Scrum, and hence the professionals in Scrum. Scrum professionals are certified product development professionals where the certification comes from a global Scrum authority such as the Scrum Alliance.

To make a career in Scrum, one can choose to become a Scrum developer, which is a basic part of the team, or a Scrum Master, who operates as the servant-leader to the Scrum team, clearing obstacles and maintaining clarity, or a Scrum Product Owner, who creates and communicates a vision of what is to be done and also acts as a communicator to all stakeholders.

In any case, a certification is a must and a training course, for e.g., a Certified Scrum Product Owner Certification  is highly recommended.

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The Indisputable Worth of Scrum and Scrum Professionals

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Rowan Bunning, the Australian pioneer of Scrum has said, “…the agile movement is part of a larger movement towards more humane and dynamic workplaces in the 21st century.” Every person who knows Agile well will agree that Agile turns the focus on the people from the processes and systems. Somehow, this has proved to work as far as increasing efficiency is concerned.

Those who do not know much about Scrum may wonder why the discussion about Agile, so let us have a tiny discussion on that. Originating somewhere around the ’70s with an emphasis on evolutionary project management and adaptive software development, Agile became truly popular in the 21st century. So did Scrum, with people in businesses starting to talk about it, and even about the CSM and CSPO course that proved as an entry in the world of Scrum.

Scrum, the main topic of our discussion, is a framework based on the agile approach. It follows the agile principles of being adaptive throughout the development process by having self-organizing teams that set and attain smaller goals.

Before speaking about the market demand for Scrum and Scrum professionals, it is interesting to have a look at how Scrum is implemented. Have a look at the image below

Essential Features of Scrum that Make It a Success

The traditional methods of product development had goals that were far set and rigid. Whenever obvious problems such as changes in requirements by customers came, the whole goal had to be rearranged from the beginning, making it difficult to adjust. Additionally, having specific team members working on specific tasks meant slow down or roadblocks in the absence of a particular member.

Scrum overcomes the above problems to an almost complete extent by having teams where members can undertake multiple tasks, and are not weighed down by long term single large goals. The focus is to deliver a valuable product in increments with short term goals. This brings flexibility and adaptability to changes.

One of the important principles of Scrum is delivering high-quality software/products. It is also mentioned in the Scrum Manifesto that working software/product is the primary measure of success. Interestingly, having self-organizing teams makes the team more accountable for its performance, as it is no more tied in conventional processes and systems.

This accountability acts as a factor in the improvement in product quality.

  • Iterative and incremental

As mentioned in point 1, having a single large goal is dependent on may internal as well as external factors and has a high chance of failure in achieving in terms of time or quality. Scrum operates in time-boxed iterations called Sprints, as seen in the image above.

Sprints are when smaller goals are set, always less than one month, usually of a week or two, and the focus is on achieving that goal. This ensures higher flexibility and clarity. If there are flaws in the approach towards a product’s development, they are surfaced in these sprints and accordingly, actions can be taken immediately. This makes the whole process less vulnerable to failure. Hence it is rightly said that Scrum is not a problem-solving framework, but a problem surfacing framework.

Scrum Master and Product Owner are in charge of communicating everything within and outside of the team. A core value of Scrum is transparency, wherein product owners are required to communicate the true progress of the project with all the stakeholders.

This builds trust and makes the process more effective.

The Market and Scrum

Take a look at the pie chart below.

Agile has become a widely used approach in many industries, especially those that deal with software development. Among the usage of Agile frameworks, it can be seen from the above image that Scrum is the undoubted leader with way over half the organizations using pure Scrum. Add the hybrid Scrum frameworks and the number goes even higher.

Numbers speak better than words, and we cannot doubt the growing demand of Scrum, and hence the professionals in Scrum. Scrum professionals are certified product development professionals where the certification comes from a global Scrum authority such as the Scrum Alliance.

To make a career in Scrum, one can choose to become a Scrum developer, which is a basic part of the team, or a Scrum Master, who operates as the servant-leader to the Scrum team, clearing obstacles and maintaining clarity, or a Scrum Product Owner, who creates and communicates a vision of what is to be done and also acts as a communicator to all stakeholders.

In any case, a certification is a must and a training course, for e.g., a Certified Scrum Product Owner Certification  is highly recommended.

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Technology

The New Version of Adobe Reader – Best PDF Software for Windows 10

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Adobe Reader has been one of the most popular and recommended tools in the last two decades when it comes to viewing PDFs, simply because it worked well and was easy and quick to install.

In the last few years, a new PDF tool has been released by Adobe in order to keep their services adapted to the constantly evolving necessities of their users. Because of this, they have created Adobe Acrobat Reader DC, which is a completely improved and full of features on paid versions newer Adobe Reader. This software comes with many upgraded options, but at the same, it’s completely free to download and use to fit the most common PDF tasks without paying a dime. So if you are looking for adobe reader for windows 10 you could install the standard Adobe Reader or the greatly improved Adobe Acrobat Reader DC. This last one takes a bit more of storage space we must say.

We can find many new features on the new Adobe Reader DC, however, we are required to buy some of the upgraded versions and pay for it monthly so unlock all of these features that we can find them on the section “Tools” on the top of our Adobe Acrobat Reader DC.

  • Adding comments to an existing PDF
  • Edit the PDF.
  • Export the PDF to other formats such as Microsoft Word or Excel.
  • Create a new PDF from a different format.
  • Share files for giving others the possibility of viewing or reviewing them and track their responses.
  • Add stamps to a PDF file such as “approved” or “draft.”
  • Take measures such as the distance, the area or the perimeter of objects in the PDF.
  • Sign and certify documents digitally to validate their authenticity
  • Organize pages using the insert, rotate or extract tools.
  • Delete specific data or hidden text as well as graphics.
  • Protect to prevent other people from copying and editing the information in your PDFs.
  • Prepare Form allows us to convert formats such as scanned forms to PDF format
  • Optimization of a PDF file, allowing us to reduce the size of the file using compression techniques, enable the fast web view and quickly modify the font options as well as control images
  • Enhance Scans, to turn scans or photos into PDFs with selectable text.
  • Print Production: Preview and prepare PDF files for high-end production.
  • PDF Standards: allowing us to make of our PDF file a file complying with the ISO standards
  • Create a custom tool, to modify and create our new collection of tools so we can use them for ourselves or share them with other people.
  • Compare files, to quickly find and clearly see the differences between two different PDF files.
  • Action wizard, for helping us automatize some of our daily PDF-related tasks
  • Accessibility: To make our PDFs to they meet the necessities of people with disabilities
  • Rich Media: Easily insert audio, video and interactive elements in our PDFs
  • Index: To help, keep our PDF files organized using different categories to store them.
  • Send for review: Send a petition to people to check and give you a response about your PDF file.
  • JavaScript: To extend the functionality of our PDF as well as connect to JavaScript databases

As we can see, the number of improvements of the new Adobe Reader DC is certainly amazing compared to his older version. Specially the fact that we can use so many features makes it specially worth it if you are using it for professional purposes, it makes it easily the best PDF software available at the moment, and probably for many years to come.

Adobe Acrobat Reader DC is the adobe reader for windows 10 you are looking for, once you try it you won’t want to switch back to any other similar software. There are a few other similar options available but most of these options don’t give us access to half of the features that Adobe Acrobat Reader DC is giving us with the paid versions.

We highly recommend using Adobe Acrobat Reader DC for all your PDF-related tasks!

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