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Social media marketing (SMM) is one of the key forms of digital marketing in the 21st century. This isn’t a surprise when you consider the fact that billions of...
Whilst Bitcoin and cryptocurrency as a whole may have become increasingly mainstream concepts over the course of the last few years or so, its volatile and...
In the 21st century, corporations experiment with several marketing techniques to attract new audiences and retain the existing ones. But it seems that UGC (user-generated content)...
You don’t need to look far to come up with an example of how targeted advertising works. While reading a story in an online publication, you...
Are you a budding beauty or a travel blogger that utilises the social media platform to reach out to the outer world? Not able to figure...
A brand is a powerful thing. It’s what an audience member thinks of when they hear your business’s name. It can carry strong associations and create positive...
The Healthcare domain can be tricky to establish your business in. The biggest threat being the trust factor amongst the users of your product or service. People often like...
Technology is a wonderful thing. It allows us to work more efficiently, connect with people all over the world and research information faster than ever. However,...
The name of your boutique will create the first impression on your target audience. And when you’re choosing a name you want to remember that you...
Have you spent enough time to identify your target audience’s buyer’s journey? What channels do they use? What keywords are they using when searching for your business? ...