The days when businesses have to collect data manually are long gone. It wouldn’t be wrong to say that almost all companies in our fast-paced world had gone...
Running a business is definitely not a piece of cake, especially in today’s technology driven world where you constantly need to adapt to new changes and...
You don’t need to look far to come up with an example of how targeted advertising works. While reading a story in an online publication, you...
Although starting a business has become quite easier in the past two decades by almost every metric according to the World Bank, it still requires a significant time-commitment...
Social media marketing (SMM) is one of the key forms of digital marketing in the 21st century. This isn’t a surprise when you consider the fact that billions of...
Whilst Bitcoin and cryptocurrency as a whole may have become increasingly mainstream concepts over the course of the last few years or so, its volatile and...
In the 21st century, corporations experiment with several marketing techniques to attract new audiences and retain the existing ones. But it seems that UGC (user-generated content)...
You don’t need to look far to come up with an example of how targeted advertising works. While reading a story in an online publication, you...
Are you a budding beauty or a travel blogger that utilises the social media platform to reach out to the outer world? Not able to figure...
A brand is a powerful thing. It’s what an audience member thinks of when they hear your business’s name. It can carry strong associations and create positive...