A lot of people measure their business success by how many sales they make. It is a common practice and should not come as a surprise.
On the other hand, it is worth mentioning that not every venture is that great when it comes to attracting customers and turning them into someone who spends money on a product or service.
If you are still relatively new and lack experience in ecommerce, this article should work as a great reference. Consider the suggestions below while creating your marketing strategy.
Suggestion #1 – Use PPC Marketing
It is a bit surprising to see pay-per-click marketing underused by so many brands. The method might be a bit old, but it can still drive a lot of valuable traffic. In fact, the website traffic from Google Ads would be worth a lot and is more likely to convert into sales.
You will need to learn some basics first. Once your campaign is up and running, get free Google Ads audit from Clever Ads to determine areas that are lacking. And keep in mind that campaigns can be adjusted in real time, meaning that you do not have to start over if things are not going that great.
Suggestion #2 – Write a Blog
One would probably ask why a blog should be introduced on an ecommerce website in the first place, right? Well, if you were to do some research, you would notice that quite a few ecommerce stores have a blog of some sort.
The trend is not going away anytime soon. Blogs are one of the best marketing strategies. You will build authority and raise brand awareness by publishing interesting articles. These articles will give people another reason to visit the website.
Moreover, interesting and in-depth content will give more juices to search engine optimization. Not to mention that a blog can become a platform to provide opportunities for other bloggers to guest-post. You would benefit a lot from that as well.
Suggestion #3 – Focus on SEO
Search engine optimization should be one of the main focuses, especially if you are planning a long-term strategy.
It is difficult to find traffic that is more valuable than the one that comes from search engines. Organic website visitors end up on a page because they have entered keywords with an intent to buy, meaning that they are more likely to spend money.
SEO takes a lot of work and effort. If you have no experience with it yourself, hiring someone who can create a long-term plan for you seems like the best option. Of course, that does not mean that you cannot learn this stuff yourself. It would not be a waste since search engine knowledge is always valuable in digital marketing.
Suggestion #4 – Improve Customer Support
Customer support that is lackluster will not bring you a lot of positive results. People do not have the time to wait around for a response. Be it social media, live chat on a website, or even a phone call, there should always be someone on the line, ready to answer.
On the other hand, not every customer is interested in engaging with customer support. They would rather look for information themselves. Therefore, make sure that your knowledge base is up to par with the best.
Suggestion #5 – Cooperate With Influencers
Influencer marketing has become a foundation for quite a few brands. If you want to raise brand awareness, promote upcoming products, or drive more sales, working with influencers is one of the best options at the moment.
You can find plenty of influencers on social media as well as influencer-specific platforms, such as Upfluence and AspireIQ.
Even if you are in a very specific niche, there ought to be an influencer or two that will still bring you a lot of potential customers. Just make sure that you find the right influencer with the right followers.
Suggestion #6 – Start an Email Marketing Campaign
Email marketing can be a bit difficult to get into. It happens mainly because collecting a decent email list is the most difficult part. On the other hand, the effort you would put will not go to waste.
Sending emails with the most recent news and products is a great method for getting people to return to the store. It works as a reminder.
You can also use emails to send special offers and promotions as well as exclusive discounts to the best customers. A loyalty program is also something worth investing in.
Suggestion #7 – Research the Competition
Competition research can work as a source of inspiration for when you are not doing the best. There will be times of stagnation, and when that happens, look at what other brands are up to.