Have you ever picked up an item in a physical store only to Google the price online? Perhaps, you go to a brick-and-mortar bookstore but always end up buying off of Amazon instead. This is how new-age shoppers behave. Most are spoiled by the world of online shopping, where a website’s user experience and the interface are designed to capture our attention and send us straight to the checkout. When a website is poorly designed, most of us have no problem opening up a new browser and moving onto a different site entirely. Us shoppers are fickle, which is why UI/UX design is so important. In fact, the future of retail hinges on both. After all, we will always instinctively choose the shopping experience that is seamless and smooth.
Automation is the Future of Retail
There is a reason why UI design services are so important to e-commerce stores and physical retailers with an online presence. Automation is the way of the future. This is why more shoppers are choosing to stay online and ditching physical retailers all-together. UI/UX design allows for intuition-driven shopping and user-friendly interfaces. Customers are inherently drawn to shopping experiences that are easy.
After all, shopping in a store can involve lots of friction: rude staff, long lines, and even being too hot or too cold are all reasons why consumers are moving online. People have the option of choosing between several stores offering the same products. At the end of the day, they will always intuitively go with the one that offers the most pleasant user experience. In online retail, this means quality UI design services.
What does this Mean for Physical Stores?
When it comes to the future of retail, all is not lost for physical stores, but things don’t look great either. UI/UX design can make e-commerce stores a formidable competitor. After all, most storefronts can’t compete with the intuition and data-driven models used to create online stores.
However, physical stores can keep up if they move into the automation process and offer better shopping experiences by engaging data in their physical locales. Engaging both can help stores to lift up a sagging bottom line and provide better revenue margins. More importantly, they can help to boost customer loyalty by using data to cater go given demographics, much like online retailers already do.
Unfortunately, modern shoppers do want instant gratification. They have less patience than consumers of the past, something UI/UX design has only exacerbated. In this way, shoppers hate physical stores for the simple reason they may have to stand in line, engage with cashiers, or search high/low for a given size or product. Online retail is difficult to compete with because it is all about ease and instant gratification.
Thanks to UI design and UX design, online retailers are surging in sales. Comparatively, physical stores are having difficulty keeping up with the ease and seamless design that online retailers can bring. They often lack the intuitive features that solid UI design services can bring. When it comes to the future of retail, online is king.