Hiring the right SEO consultant can cause your website to rank as one of the top search engine results pages. Hiring the wrong SEO consultant could make your website views plummet and decrease in ranking.
In this article, you’ll learn what to ask potential SEO consultants before hiring them. Read on to discover how to weed out the good consultants from the bad before you’re left behind in SEO results.
Types of SEO Consultants
It’s important to understand there are different types of SEO choices out there.
The first option is what’s known as individual SEO consultants. They’re freelancers who offer SEO services. The next choice is what’s known as SEO companies/agencies that have teams of SEO and SEO processes. They normally work with a larger sized company and can charge thousands of dollars.
If your business is larger and growing quickly you might want to consider in-house SEOs. They will work within your company and make sure everything SEO is running smoothly.
1. How Long Will It Take to Rank?
Pay attention to how an SEO company or consultant responds to this question. If they claim they can have you up and running in 1-2 weeks, that’s just not realistic. An SEO professional firm will research your company and give you a timeline based on competition and strategy.
2. Can You Share Results of Previous Clients?
You’ll want to see reviews, testimonials, case studies, and who their past clients were before hiring them. They should be comfortable showing your previous work from at least 2-3 clients. Watch out for SEO consultants or companies who can’t show you real businesses.
3. What Reports Will Be Received?
You’ll want to make sure you hire an SEO firm that will keep you in the loop and informed on progress. You’ll want to make sure you’re receiving a good ROI (return on investment) by following the progress.
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4. What Is the Cost Structure?
Before signing up and agreeing, the cost structure is extremely important. Find out how much of what you pay them actually goes to results and not just self-promotion for themselves.
5. Is There an Out Clause?
It’s a good idea to try out a company or consultant before signing up long-term with them. If you start with them and aren’t happy, make sure there’s an out clause. At least a 30-day notice would suffice.
Keep in mind, results take time, so give them a good 6-9 months before using them out clause.
6. Do You Follow Google’s Best Practices
For long-term traffic growth, it’s important your potential SEO company follows Google’s best practices. Google makes several algorithm changes per year, so it’s essential to find a company who keeps up with the changes.
If they don’t keep up with the algorithms, your site can be penalized, which then causes a decline in your traffic and can hurt you for years.
When you’re deciding on an SEO consultant, it’s important to keep these questions in mind. Don’t be afraid to ask more questions you’re curious about, because at the end of the day you’ll be paying them to bring progress to your site.
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