Social media marketing (SMM) is one of the key forms of digital marketing in the 21st century. This isn’t a surprise when you consider the fact that billions of people around the world visit social media networks like Facebook, Twitter, Instagram, and others several times daily. Small and large scale businesses now have to focus on building a social media presence to reach a targeted audience and maintain a strong business-client relationship with existing customers. From time to time, new SMM strategies are designed to help businesses reach their goal.
Top 7 Social Media Marketing Strategies in 2020
1. Study Your Audience
People reveal a lot about themselves on social media. This gives business owners the perfect opportunity to find out as much as they can about their target audience. From their social media posts, you can find out what they are talking about, as well as what questions they are asking and offer clarity. Generate content that addresses these issues and you’ll keep your audience engaged. If they see that your content is valuable to their needs, they will be interested in coming back to your page.
2. Answer Questions and Enquiries
People reach out to business owners through their official social media handles. If you want to maintain a strong presence and build trust online, try as much as possible to reply to messages, comments and opinions about your business. When someone compliments your business, be quick to appreciate the comment. When someone complains about your business, be quick to address the issue. Always remember that information on social media can spread fast. Make sure it is not bad news that spreads about your brand.
3. Post Content Regularly
Try as much as possible to keep your social media handles active. If the last content on your page is weeks or months old, your prospective clients will not take you seriously. Apart from posting regularly, make sure you post the content at specific times in the day. You can create content weeks in advance and use platform like Hootsuite to pre-schedule it. This way, your followers will know when to expect your post.
4. Don’t Focus On Pitching Alone
While it’s good to pitch your products to your audience, you don’t need to focus on pitching all the time. Engage your audience in other ways. Contribute to trending topics online even if they do not relate directly to your product or service. You should always consider posting motivational quotes from time to time. This way, your audience will not be irritated by reading sales pitches all the time.
5. Pay a Professional Content Writer
Content creation and development isn’t going to be easy whether you’re posting on social media or your official website. If you’re having problems developing engaging content for your social media followers, consider paying for professional writing help from a platform like Writerformypaper.com. These professionals will come up with great content that will meet the needs of your target.
6. Link Your Social Media Pages to Your Official Website
Social media is an excellent tool for generating content. However, it is important to note that you lose your intellectual property rights when you post content on social media directly. Twitter, for example, reserves the right to any content that is published on it.
7. Track Your Progress
One of the best ways to promote your business on social media is to track your progress. This way, you’ll know which strategy is working and which one isn’t. Many tools can help you track the progress of your social media campaign across channels.
The seven strategies listed above will help you build your brand presence on social media in 2020. You can start implementing these strategies now or you can wait until the new year