Turn Your Event Booth Into A Lead Magnet, Here’s How
There’s a reason why companies spend time and money on event booths – because it brings you leads, which can be converted into sales. However, if you get a chance to walk in a tradeshow, you will notice that not all event booths are same. Some draw in lots of audiences, while some just don’t have anyone glancing at them. So, if you are looking for event booth leads, you need to make sure that you design it accordingly. Here are some pointers to help you.
Use Bright Colors
When you are looking for event lead ideas, make sure you choose bright and bold colors. Bright colors attract attention, and you’ve got only a couple of seconds before a person would move to the next booth. In fact, if you use colors wisely, they can create strong emotions, which will compel your audience to pay you a visit.
Keep Things Interesting
While trying to gather event booth leads, you need to design your booth in a special way. With dozens of booths around you, people get easily bored and move onto the next booth. This is why you should keep things interesting. Create a theme that will lure people in, and set you apart from other booths. Your theme should also convey your message easily.
Appeal To Your Audience
Since there would be a lot of competitors around, you need to do something to appeal to your audience. Think of it as a way to lure in your audience. For example, if it’s morning, offer your visitors a cup of coffee. Most people will be attracted to the cup of coffee and be ready to listen to you. If you want, you can also add some donuts or light snacks to make sure they visit you.
Get Proactive Members
While you are out to attract customers to your event booth, you need to project positive vibes. For this, you need some proactive and energetic members, who won’t tire repeating the same thing again and again to multiple people. Moreover, you should also make sure that your team members or staff have room to take a breather. If possible, have a backup plan ready while the event is on.
Reassess Your Budget
Well, this might sound a bit dorky, but it is true. When you are visiting a specific trade show, you need to consider your budget. Yes, you could gain a lot from visiting the trade show, but if your budget doesn’t permit it, don’t go. This is because any half-hearted effort is not going to win you leads, and if you don’t have money, your ideas will suck.
On the other hand, if you know of any events that you must visit, you should plan ahead and think of a great theme. This will also help you to curb your costs easily.
Provide A Personal Experience
People are more likely to remember your booth if you provide a personal experience. Audiences who visit the trade show would love to interact with you or the products. This would also give them a hands-on experience of your products or services. At the end of the day, nothing can beat an event booth who allows their users to interact with them on a personal level. No matter how brightly colored your displays is, if they don’t have an emotional quotient, you won’t be able to lure in your audience.
Keeping these points in mind will help you to gather event booth leads easily. You can plan the whole thing a day before, or a month before. However, the performance on that day, along with the design of your booth will decide the leads your business collects.